Measuring the Acceptance of Internet Technology by Consumers
This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constr...
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| Veröffentlicht in: | International journal of E-adoption 2009-07, Vol.1 (3), p.48-81 |
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| container_title | International journal of E-adoption |
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| creator | Amoroso, Donald L Hunsinger, Scott |
| description | This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constructs from the TAM and included additional constructs from previous literature including gender, experience, complexity, and voluntariness. We developed a survey instrument using existing scales from prior TAM instruments and modified them where appropriate. The instrument yielded respectable reliability and construct validity. The findings suggest that the modified TAM is a good predictor of consumer behavior in using the Internet. We found that attitude toward using the Internet acts as a strong predictor of behavioral intention to use, and actual usage of Internet technologies. Future researchers can use the resultant instrument to test how consumers adopt and accept Internet-based applications. |
| doi_str_mv | 10.4018/jea.2009092903 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1937-9633 |
| ispartof | International journal of E-adoption, 2009-07, Vol.1 (3), p.48-81 |
| issn | 1937-9633 1937-9641 |
| language | eng |
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| source | ProQuest Central UK/Ireland; Alma/SFX Local Collection; ProQuest Central |
| subjects | Acceptance Analysis Complexity Construction Consumer behavior Consumers Electronic commerce Internet Marketing Measurement Measuring instruments Physical instruments Resultants Surveys Technology application Technology utilization User behaviour |
| title | Measuring the Acceptance of Internet Technology by Consumers |
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