Expectation, Motivation, and Attitude: A Tourist Behavioral Model

This study focuses on the previsit stage of tourists by modeling the behavioral process incorporating expectation, motivation, and attitude in the context of Chinese outbound travelers. An expectation, motivation, and attitude (EMA) model is proposed based on a comprehensive literature review. An in...

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Veröffentlicht in:	Journal of travel research 2010-08, Vol.49 (3), p.282-296
Hauptverfasser:	Hsu, Cathy H. C., Cai, Liping A., Mimi Li
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Marketing Mathematical models Motivation Tourism
Online-Zugang:	Volltext
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