Mood and Persuasion: A Cognitive Response Analysis

The impact of happy and sad moods on the processing of persuasive communications is explored. In Experiment 1, sad subjects were influenced by a counter attitudinal message only if the arguments presented were strong, not if they were weak Happy subjects, however, were equally persuaded by strong an...

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Bibliographische Detailangaben

Veröffentlicht in:	Personality & social psychology bulletin 1990-06, Vol.16 (2), p.331-345
Hauptverfasser:	Bless, Herbert, Bohner, Gerd, Schwarz, Norbert, Strack, Fritz
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Emotions Interpersonal communication Social research
Online-Zugang:	Volltext
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