The Liberating Power of Commercial Marketing
The aim of this article is to explore the impact of commercial marketing on personal autonomy. Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i) d...
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| Veröffentlicht in: | Journal of business ethics 2010-06, Vol.93 (4), p.519-530 |
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| container_end_page | 530 |
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| container_title | Journal of business ethics |
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| creator | Anker, Thomas Boysen Kappel, Klemens Sandøe, Peter |
| description | The aim of this article is to explore the impact of commercial marketing on personal autonomy. Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i) divergent and convergent marketing and (ii) being autonomous and acting autonomously, we demonstrate the heretofore unnoticed positive impact of marketing on autonomy. Specifically, we argue that (i) convergent marketing has a significant potential to reinforce autonomous action and (ii) divergent marketing has a significant potential to reinforce the state of being autonomous. |
| doi_str_mv | 10.1007/s10551-009-0236-4 |
| format | Article |
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Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i) divergent and convergent marketing and (ii) being autonomous and acting autonomously, we demonstrate the heretofore unnoticed positive impact of marketing on autonomy. Specifically, we argue that (i) convergent marketing has a significant potential to reinforce autonomous action and (ii) divergent marketing has a significant potential to reinforce the state of being autonomous.</description><subject>Assessed values</subject><subject>autonomous agency</subject><subject>Autonomy</subject><subject>being an autonomous person</subject><subject>Brands</subject><subject>Business and Management</subject><subject>Business Ethics</subject><subject>Commercial enterprises</subject><subject>Commercial management</subject><subject>Consumers</subject><subject>critical reflection</subject><subject>Cultural values</subject><subject>Desire</subject><subject>divergent and convergent marketing</subject><subject>Doughnuts</subject><subject>Education</subject><subject>Ethics</subject><subject>first- and second-order desires</subject><subject>Management</subject><subject>Marketing</subject><subject>Optical 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| fulltext | fulltext |
| identifier | ISSN: 0167-4544 |
| ispartof | Journal of business ethics, 2010-06, Vol.93 (4), p.519-530 |
| issn | 0167-4544 1573-0697 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_743806571 |
| source | RePEc; PAIS Index; SpringerNature Journals; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing; EBSCOhost Education Source |
| subjects | Assessed values autonomous agency Autonomy being an autonomous person Brands Business and Management Business Ethics Commercial enterprises Commercial management Consumers critical reflection Cultural values Desire divergent and convergent marketing Doughnuts Education Ethics first- and second-order desires Management Marketing Optical reflection Philosophers Philosophy Political campaigns Quality of Life Research Reasoning Values |
| title | The Liberating Power of Commercial Marketing |
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