Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions under Confucianism
Building on prior research in Confucianism and business, the current study examines the effects of Confucianism on consumer trust of government involvement with products and company brands. Based on three major ideas of Confucianism – meritocracy, loyalty to superior, and separation of responsibilit...
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Veröffentlicht in: | Journal of business ethics 2009-10, Vol.88 (Suppl 3), p.473-482 |
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Format: | Artikel |
Sprache: | eng |
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