Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions under Confucianism

Building on prior research in Confucianism and business, the current study examines the effects of Confucianism on consumer trust of government involvement with products and company brands. Based on three major ideas of Confucianism – meritocracy, loyalty to superior, and separation of responsibilit...

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Veröffentlicht in:Journal of business ethics 2009-10, Vol.88 (Suppl 3), p.473-482
Hauptverfasser: Ackerman, David, Hu, Jing, Wei, Liyuan
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container_issue Suppl 3
container_start_page 473
container_title Journal of business ethics
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creator Ackerman, David
Hu, Jing
Wei, Liyuan
description Building on prior research in Confucianism and business, the current study examines the effects of Confucianism on consumer trust of government involvement with products and company brands. Based on three major ideas of Confucianism – meritocracy, loyalty to superior, and separation of responsibilities – it is expected that consumers under the influence of Confucianism would perceive products from government-involved enterprises to have more desirable attributes and show preference for their company brands. Findings from an empirical study in the Chinese automobile market support the hypotheses. The results suggest that small firms doing business in China would especially benefit from some association with the government. These results also provide managerial implications for enterprises in other countries with a Confucian cultural background.
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source RePEc; PAIS Index; Business Source Complete; JSTOR Archive Collection A-Z Listing; EBSCOhost Education Source; SpringerLink Journals - AutoHoldings
subjects Automobile industry
Automobiles
Brands
Business
Business and Management
Business Ethics
Business structures
Capitalism
China
Chinese culture
Confucianism
Consumer behavior
Consumer goods industries
Consumer preferences
Consumer research
Consumers
Cooperation
Corporate governance
Corporations
Cultural heritage
Culture
Economic development
Economic growth
Education
Ethics
government involvement
Government relations
Hypotheses
Management
Meritocracy
Perception
perceptions
Philosophy
preference
Preferences
Purchase intention
Quality of Life Research
R&D
Research & development
Success
Values
title Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions under Confucianism
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