Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions under Confucianism
Building on prior research in Confucianism and business, the current study examines the effects of Confucianism on consumer trust of government involvement with products and company brands. Based on three major ideas of Confucianism – meritocracy, loyalty to superior, and separation of responsibilit...
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Veröffentlicht in: | Journal of business ethics 2009-10, Vol.88 (Suppl 3), p.473-482 |
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creator | Ackerman, David Hu, Jing Wei, Liyuan |
description | Building on prior research in Confucianism and business, the current study examines the effects of Confucianism on consumer trust of government involvement with products and company brands. Based on three major ideas of Confucianism – meritocracy, loyalty to superior, and separation of responsibilities – it is expected that consumers under the influence of Confucianism would perceive products from government-involved enterprises to have more desirable attributes and show preference for their company brands. Findings from an empirical study in the Chinese automobile market support the hypotheses. The results suggest that small firms doing business in China would especially benefit from some association with the government. These results also provide managerial implications for enterprises in other countries with a Confucian cultural background. |
doi_str_mv | 10.1007/s10551-009-0304-9 |
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Based on three major ideas of Confucianism – meritocracy, loyalty to superior, and separation of responsibilities – it is expected that consumers under the influence of Confucianism would perceive products from government-involved enterprises to have more desirable attributes and show preference for their company brands. Findings from an empirical study in the Chinese automobile market support the hypotheses. The results suggest that small firms doing business in China would especially benefit from some association with the government. These results also provide managerial implications for enterprises in other countries with a Confucian cultural background.</description><subject>Automobile industry</subject><subject>Automobiles</subject><subject>Brands</subject><subject>Business</subject><subject>Business and Management</subject><subject>Business Ethics</subject><subject>Business structures</subject><subject>Capitalism</subject><subject>China</subject><subject>Chinese culture</subject><subject>Confucianism</subject><subject>Consumer behavior</subject><subject>Consumer goods industries</subject><subject>Consumer preferences</subject><subject>Consumer research</subject><subject>Consumers</subject><subject>Cooperation</subject><subject>Corporate governance</subject><subject>Corporations</subject><subject>Cultural heritage</subject><subject>Culture</subject><subject>Economic development</subject><subject>Economic growth</subject><subject>Education</subject><subject>Ethics</subject><subject>government 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Ethics</stitle><date>2009-10-01</date><risdate>2009</risdate><volume>88</volume><issue>Suppl 3</issue><spage>473</spage><epage>482</epage><pages>473-482</pages><issn>0167-4544</issn><eissn>1573-0697</eissn><coden>JBUEDJ</coden><abstract>Building on prior research in Confucianism and business, the current study examines the effects of Confucianism on consumer trust of government involvement with products and company brands. 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source | RePEc; PAIS Index; Business Source Complete; JSTOR Archive Collection A-Z Listing; EBSCOhost Education Source; SpringerLink Journals - AutoHoldings |
subjects | Automobile industry Automobiles Brands Business Business and Management Business Ethics Business structures Capitalism China Chinese culture Confucianism Consumer behavior Consumer goods industries Consumer preferences Consumer research Consumers Cooperation Corporate governance Corporations Cultural heritage Culture Economic development Economic growth Education Ethics government involvement Government relations Hypotheses Management Meritocracy Perception perceptions Philosophy preference Preferences Purchase intention Quality of Life Research R&D Research & development Success Values |
title | Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions under Confucianism |
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