Group Tour Management: Does Good Service Produce Satisfied Customers?

A modified version of the expectation/performance paradigm was applied in a specific group tour situation to measure the relative importance of tourism services and attractions to satisfaction with a weekend motorcoach tour to Niagara Falls. It was determined that the experience level of the travele...

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Veröffentlicht in:	Journal of travel research 1988-10, Vol.27 (2), p.16-21
Hauptverfasser:	Whipple, Thomas W., Thach, Sharon V.
Format:	Artikel
Sprache:	eng
Schlagworte:	Customer services Hypotheses Polls & surveys Satisfaction Statistical analysis Studies Tours
Online-Zugang:	Volltext
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