Consumer Perceptions Of Travel Agencies: Communications, Images, Needs, And Expectations

Data were collected on consumers'responses to travel advertising, their travel patterns and travel agent usage, and their perceived importance of physical needs and information expectations for travel agents. Consumers' ability to discriminate between travel agencies also was examined. Con...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of travel research 1989-04, Vol.27 (4), p.29-37
Hauptverfasser:	Kendall, K.W., Booms, Bernard H.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Hypotheses Implications Needs Perceptions Travel agencies
Online-Zugang:	Volltext
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