The Development of an Instrument To Determine Different Levels of Interactivity

/ Many researchers suggest that communication is most effective if a high level of interactivity between participants is involved. As yet, however, there is neither consensus on how interactivity is defined, nor on how it can be measured. The present study is aimed at finding an operational definiti...

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Veröffentlicht in:	The international communication gazette 2009-08, Vol.71 (5), p.373-391
Hauptverfasser:	Koolstra, Cees M., Bos, Mark J.W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Concepts Flexibility Information and communication technologies Media Operational Definitions
Online-Zugang:	Volltext
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