Effect of the food traceability system for building trust: Price premium and buying behavior

Facing a series of food-related accidents, consumers worldwide have become more concerned with the safety of the food they consume. The Food Traceability System has been introduced in many countries to reduce the uncertainties originating in the food purchasing process by providing information about...

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Veröffentlicht in:Information systems frontiers 2009-04, Vol.11 (2), p.167-179
Hauptverfasser: Choe, Young Chan, Park, Joowon, Chung, Miri, Moon, Junghoon
Format: Artikel
Sprache:eng
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