Strategic marketing in food industries

This article reviews recent literature in industrial organization, strategic marketing, and related fields to develop a general framework for strategic market analysis by agricultural economists. It identifies critical insights from the different disciplinary approaches and explains their relevance...

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Veröffentlicht in:	Agribusiness (New York, N.Y.) N.Y.), 1994-09, Vol.10 (5), p.431-441
Hauptverfasser:	Cotterill, Ronald W., Westgren, Randall E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Accounting Acquisitions & mergers Agribusiness Agricultural economics Brand loyalty Capital markets Competition Competitive advantage Costs food industry industria alimentaria industrie alimentaire Industry analysis informacion situacion del mercado information sur le marche LBO Leveraged buyouts marche market intelligence Market positioning Market shares Marketing markets mercados planificacion planification planning Profit margins Profitability Statistical analysis Stock exchanges Stockholders Strategic business units Strategic management
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Beschreibung
Zusammenfassung:	This article reviews recent literature in industrial organization, strategic marketing, and related fields to develop a general framework for strategic market analysis by agricultural economists. It identifies critical insights from the different disciplinary approaches and explains their relevance for empirically oriented analysis. Placing this conceptual development within the context of recent experience in food industries illustrates that fairly straightforward strategy analysis can provide powerful insights for public and private decision makers in the food system. ©1994 by John Wiley & Sons, Inc.
ISSN:	0742-4477 1520-6297
DOI:	10.1002/1520-6297(199409/10)10:5<431::AID-AGR2720100508>3.0.CO;2-S