Supermarket buyer evaluations of hypothetical new products: an empirical analysis

Despite large increases in the number of new consumer product introductions, little attention has been paid to the integral role of the buyer intermediary. Although previous research by the authors has confirmed various hypotheses on the influence of relevant variables on channel intermediaries'...

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Veröffentlicht in:	Agribusiness (New York, N.Y.) N.Y.), 1995, Vol.11 (1), p.21-33
Hauptverfasser:	Rao, Vithala R., McLaughlin, Edward W., Hawkes, Gerard F.
Format:	Artikel
Sprache:	eng
Schlagworte:	achat analisis estadistico analyse statistique circuit de commercialisation comportamiento del consumidor comportement du consommateur compra consumer behaviour consumer surveys Consumers corrientes de mercadeo Costs desarrollo de un producto developpement de produit Efficiency encuestas al consumidor enquete aupres des consommateurs etats unis eua marche Market strategy Marketing marketing channels markets mercados modele modelos planificacion planification planning Product development Product introduction Public policy Purchasing retail marketing Statistical analysis Studies Success usa Variables venta al por menor vente au detail
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