Determining Consumer Preferences for Ecolabeled Forest Products: An Experimantal Approach

Numerous studies have measured consumers' attitudes about forest products that are certified to have come from well-managed forests. Here we report an experiment that measured actual consumer behavior. During the experiment, conducted at two Home Depot stores in Oregon, consumers were offered a...

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Veröffentlicht in:	Journal of forestry 2004-06, Vol.102 (4), p.28-32
Hauptverfasser:	Anderson, Roy C, Hansen, Eric N
Format:	Artikel
Sprache:	eng
Schlagworte:	Comparative studies Consumer behavior Forest products Marketing
Online-Zugang:	Volltext
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