The Sidetracked 2008 YouTube Senate Campaign
This article provides a systematic portrait of the YouTube presence of U.S. Senate candidates during the 2008 election cycle. The evidence does not support the theory that democratized production, editing, and distribution of video content is markedly changing the formats and producers of political...
Gespeichert in:
| Veröffentlicht in: | Journal of information technology & politics 2010-04, Vol.7 (2-3), p.110-123 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 123 |
|---|---|
| container_issue | 2-3 |
| container_start_page | 110 |
| container_title | Journal of information technology & politics |
| container_volume | 7 |
| creator | Klotz, Robert J. |
| description | This article provides a systematic portrait of the YouTube presence of U.S. Senate candidates during the 2008 election cycle. The evidence does not support the theory that democratized production, editing, and distribution of video content is markedly changing the formats and producers of political content. This is apparent from the predominance of 30-second ads among both the most popular videos and the broad range of campaign videos. Although other potential forms of accountability remain unrealized, YouTube is facilitating candidates being held accountable for their own advertising. The 2008 findings are compared to 2006 findings with the same methodology. |
| doi_str_mv | 10.1080/19331681003748917 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_743037479</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>755928987</sourcerecordid><originalsourceid>FETCH-LOGICAL-c442t-a49f4d1cf598def3dd7eb4bc43d19fff5ce567bf887a0f5849e480b8a56769853</originalsourceid><addsrcrecordid>eNqNkEtLxDAUhYMoOI7-AHfdubGaNEmTgBsZfMGACyvoKqR5aLVtxiRF59_bYcTNIOPqXs493z1wADhG8AxBDs-RwBiVHEGIGeECsR0wWWk5KsXT7u_O0T44iPENQloyUUzAafVqs4fG2BSUfrcmKyDk2bMfqqEeD7ZXyWYz1S1U89Ifgj2n2miPfuYUPF5fVbPbfH5_cze7nOeakCLlighHDNKOCm6sw8YwW5NaE2yQcM5Rbcf02nHOFHSUE2EJhzVXo1oKTvEUnKz_LoL_GGxMsmuitm2reuuHKBmlouCCs384cVkSIch2J8Gr6pgYnWjt1MHHGKyTi9B0KiwlgnJVttwoe2TYmml650OnPn1ojUxq2frggup1Ezcpmb7SSF5sJfHfwd9LL5SA</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>743037479</pqid></control><display><type>article</type><title>The Sidetracked 2008 YouTube Senate Campaign</title><source>Worldwide Political Science Abstracts</source><source>Political Science Complete</source><creator>Klotz, Robert J.</creator><creatorcontrib>Klotz, Robert J.</creatorcontrib><description>This article provides a systematic portrait of the YouTube presence of U.S. Senate candidates during the 2008 election cycle. The evidence does not support the theory that democratized production, editing, and distribution of video content is markedly changing the formats and producers of political content. This is apparent from the predominance of 30-second ads among both the most popular videos and the broad range of campaign videos. Although other potential forms of accountability remain unrealized, YouTube is facilitating candidates being held accountable for their own advertising. The 2008 findings are compared to 2006 findings with the same methodology.</description><identifier>ISSN: 1933-1681</identifier><identifier>EISSN: 1933-169X</identifier><identifier>DOI: 10.1080/19331681003748917</identifier><language>eng</language><publisher>Taylor & Francis Group</publisher><subject>Accountability ; Advertising ; Candidates ; Democracy ; Editing ; Elections ; Electoral campaigning ; Format ; Information and communication technologies ; Internet ; Legislation ; Legislative Bodies ; Methodology ; online politics ; Political Campaigns ; Production ; Senate ; U.S.A ; United States ; Upper chamber ; Web 2.0 ; YouTube</subject><ispartof>Journal of information technology & politics, 2010-04, Vol.7 (2-3), p.110-123</ispartof><rights>Copyright Taylor & Francis Group, LLC 2010</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c442t-a49f4d1cf598def3dd7eb4bc43d19fff5ce567bf887a0f5849e480b8a56769853</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,778,782,27911,27912</link.rule.ids></links><search><creatorcontrib>Klotz, Robert J.</creatorcontrib><title>The Sidetracked 2008 YouTube Senate Campaign</title><title>Journal of information technology & politics</title><description>This article provides a systematic portrait of the YouTube presence of U.S. Senate candidates during the 2008 election cycle. The evidence does not support the theory that democratized production, editing, and distribution of video content is markedly changing the formats and producers of political content. This is apparent from the predominance of 30-second ads among both the most popular videos and the broad range of campaign videos. Although other potential forms of accountability remain unrealized, YouTube is facilitating candidates being held accountable for their own advertising. The 2008 findings are compared to 2006 findings with the same methodology.</description><subject>Accountability</subject><subject>Advertising</subject><subject>Candidates</subject><subject>Democracy</subject><subject>Editing</subject><subject>Elections</subject><subject>Electoral campaigning</subject><subject>Format</subject><subject>Information and communication technologies</subject><subject>Internet</subject><subject>Legislation</subject><subject>Legislative Bodies</subject><subject>Methodology</subject><subject>online politics</subject><subject>Political Campaigns</subject><subject>Production</subject><subject>Senate</subject><subject>U.S.A</subject><subject>United States</subject><subject>Upper chamber</subject><subject>Web 2.0</subject><subject>YouTube</subject><issn>1933-1681</issn><issn>1933-169X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2010</creationdate><recordtype>article</recordtype><sourceid>7UB</sourceid><recordid>eNqNkEtLxDAUhYMoOI7-AHfdubGaNEmTgBsZfMGACyvoKqR5aLVtxiRF59_bYcTNIOPqXs493z1wADhG8AxBDs-RwBiVHEGIGeECsR0wWWk5KsXT7u_O0T44iPENQloyUUzAafVqs4fG2BSUfrcmKyDk2bMfqqEeD7ZXyWYz1S1U89Ifgj2n2miPfuYUPF5fVbPbfH5_cze7nOeakCLlighHDNKOCm6sw8YwW5NaE2yQcM5Rbcf02nHOFHSUE2EJhzVXo1oKTvEUnKz_LoL_GGxMsmuitm2reuuHKBmlouCCs384cVkSIch2J8Gr6pgYnWjt1MHHGKyTi9B0KiwlgnJVttwoe2TYmml650OnPn1ojUxq2frggup1Ezcpmb7SSF5sJfHfwd9LL5SA</recordid><startdate>201004</startdate><enddate>201004</enddate><creator>Klotz, Robert J.</creator><general>Taylor & Francis Group</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7UB</scope><scope>7SC</scope><scope>7TA</scope><scope>8FD</scope><scope>JG9</scope><scope>JQ2</scope><scope>L7M</scope><scope>L~C</scope><scope>L~D</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>201004</creationdate><title>The Sidetracked 2008 YouTube Senate Campaign</title><author>Klotz, Robert J.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c442t-a49f4d1cf598def3dd7eb4bc43d19fff5ce567bf887a0f5849e480b8a56769853</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2010</creationdate><topic>Accountability</topic><topic>Advertising</topic><topic>Candidates</topic><topic>Democracy</topic><topic>Editing</topic><topic>Elections</topic><topic>Electoral campaigning</topic><topic>Format</topic><topic>Information and communication technologies</topic><topic>Internet</topic><topic>Legislation</topic><topic>Legislative Bodies</topic><topic>Methodology</topic><topic>online politics</topic><topic>Political Campaigns</topic><topic>Production</topic><topic>Senate</topic><topic>U.S.A</topic><topic>United States</topic><topic>Upper chamber</topic><topic>Web 2.0</topic><topic>YouTube</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Klotz, Robert J.</creatorcontrib><collection>CrossRef</collection><collection>Worldwide Political Science Abstracts</collection><collection>Computer and Information Systems Abstracts</collection><collection>Materials Business File</collection><collection>Technology Research Database</collection><collection>Materials Research Database</collection><collection>ProQuest Computer Science Collection</collection><collection>Advanced Technologies Database with Aerospace</collection><collection>Computer and Information Systems Abstracts Academic</collection><collection>Computer and Information Systems Abstracts Professional</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><jtitle>Journal of information technology & politics</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Klotz, Robert J.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Sidetracked 2008 YouTube Senate Campaign</atitle><jtitle>Journal of information technology & politics</jtitle><date>2010-04</date><risdate>2010</risdate><volume>7</volume><issue>2-3</issue><spage>110</spage><epage>123</epage><pages>110-123</pages><issn>1933-1681</issn><eissn>1933-169X</eissn><abstract>This article provides a systematic portrait of the YouTube presence of U.S. Senate candidates during the 2008 election cycle. The evidence does not support the theory that democratized production, editing, and distribution of video content is markedly changing the formats and producers of political content. This is apparent from the predominance of 30-second ads among both the most popular videos and the broad range of campaign videos. Although other potential forms of accountability remain unrealized, YouTube is facilitating candidates being held accountable for their own advertising. The 2008 findings are compared to 2006 findings with the same methodology.</abstract><pub>Taylor & Francis Group</pub><doi>10.1080/19331681003748917</doi><tpages>14</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1933-1681 |
| ispartof | Journal of information technology & politics, 2010-04, Vol.7 (2-3), p.110-123 |
| issn | 1933-1681 1933-169X |
| language | eng |
| recordid | cdi_proquest_miscellaneous_743037479 |
| source | Worldwide Political Science Abstracts; Political Science Complete |
| subjects | Accountability Advertising Candidates Democracy Editing Elections Electoral campaigning Format Information and communication technologies Internet Legislation Legislative Bodies Methodology online politics Political Campaigns Production Senate U.S.A United States Upper chamber Web 2.0 YouTube |
| title | The Sidetracked 2008 YouTube Senate Campaign |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-15T14%3A46%3A43IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20Sidetracked%202008%20YouTube%20Senate%20Campaign&rft.jtitle=Journal%20of%20information%20technology%20&%20politics&rft.au=Klotz,%20Robert%20J.&rft.date=2010-04&rft.volume=7&rft.issue=2-3&rft.spage=110&rft.epage=123&rft.pages=110-123&rft.issn=1933-1681&rft.eissn=1933-169X&rft_id=info:doi/10.1080/19331681003748917&rft_dat=%3Cproquest_cross%3E755928987%3C/proquest_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=743037479&rft_id=info:pmid/&rfr_iscdi=true |