The effect of consumers' diurnal preferences on temporal behavior

The purpose of this study is to determine whether customers' diurnal preferences, tested at different times of the day, affect their responses and behavior. Three studies explore whether synchrony between the peak circadian arousal period and the time of participant testing influenced participa...

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Veröffentlicht in:	Journal of consumer psychology 2010-01, Vol.20 (1), p.53-65
Hauptverfasser:	Hornik, Jacob, Ofir, Chezy, Shaanan-satchi, Rinat
Format:	Artikel
Sprache:	eng
Schlagworte:	Arousal Consumers Preferences Synchrony Time of day
Online-Zugang:	Volltext
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