The role of exploratory buying behavior tendencies in choices made for others

We examine whether the consumer trait of exploratory buying behavior tendencies (EBBT; Baumgartner, H., and Steenkamp, J.E.M. (1996). Exploratory consumer buying behavior: Conceptualization and measurement. International Journal of Research in Marketing, 13, 121–137.) can influence even choices made...

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Veröffentlicht in:	Journal of consumer psychology 2009-07, Vol.19 (3), p.517-525
Hauptverfasser:	Chowdhury, Tilottama G., Ratneshwar, S., Desai, Kalpesh Kaushik
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behaviour Gifts Hedonism Promotion Purchasing
Online-Zugang:	Volltext
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