Neural correlates of affective influence on choice
Making the right choice depends crucially on the accurate valuation of the available options in the light of current needs and goals of an individual. Thus, the valuation of identical options can vary considerably with motivational context. The present study investigated the neural structures underl...
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| Veröffentlicht in: | Brain and cognition 2010-03, Vol.72 (2), p.282-288 |
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| creator | Piech, Richard M. Lewis, Jade Parkinson, Caroline H. Owen, Adrian M. Roberts, Angela C. Downing, Paul E. Parkinson, John A. |
| description | Making the right choice depends crucially on the accurate valuation of the available options in the light of current needs and goals of an individual. Thus, the valuation of identical options can vary considerably with motivational context. The present study investigated the neural structures underlying context dependent evaluation. We instructed participants to choose from food menu items based on different criteria: on their anticipated taste or on ease of preparation. The aim of the manipulation was to assess which neural sites were activated during choice guided by incentive value, and which during choice based on a value-irrelevant criterion. To assess the impact of increased motivation, affect-guided choice and cognition-guided choice was compared during the sated and hungry states. During affective choice, we identified increased activity in structures representing primarily valuation and taste (medial prefrontal cortex, insula). During cognitive choice, structures showing increased activity included those implicated in suppression and conflict monitoring (lateral orbitofrontal cortex, anterior cingulate). Hunger influenced choice-related activity in the ventrolateral prefrontal cortex. Our results show that choice is associated with the use of distinct neural structures for the pursuit of different goals. |
| doi_str_mv | 10.1016/j.bandc.2009.09.012 |
| format | Article |
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Thus, the valuation of identical options can vary considerably with motivational context. The present study investigated the neural structures underlying context dependent evaluation. We instructed participants to choose from food menu items based on different criteria: on their anticipated taste or on ease of preparation. The aim of the manipulation was to assess which neural sites were activated during choice guided by incentive value, and which during choice based on a value-irrelevant criterion. To assess the impact of increased motivation, affect-guided choice and cognition-guided choice was compared during the sated and hungry states. During affective choice, we identified increased activity in structures representing primarily valuation and taste (medial prefrontal cortex, insula). During cognitive choice, structures showing increased activity included those implicated in suppression and conflict monitoring (lateral orbitofrontal cortex, anterior cingulate). Hunger influenced choice-related activity in the ventrolateral prefrontal cortex. Our results show that choice is associated with the use of distinct neural structures for the pursuit of different goals.</description><identifier>ISSN: 0278-2626</identifier><identifier>EISSN: 1090-2147</identifier><identifier>DOI: 10.1016/j.bandc.2009.09.012</identifier><identifier>PMID: 19857920</identifier><identifier>CODEN: BRCOEI</identifier><language>eng</language><publisher>Amsterdam: Elsevier Inc</publisher><subject>Adult ; Affect ; Affect - physiology ; Affective Behavior ; Anatomical correlates of behavior ; Behavioral psychophysiology ; Biological and medical sciences ; Brain - physiology ; Brain Hemisphere Functions ; Brain Mapping ; Choice Behavior - physiology ; Cognition - physiology ; Cognitive Processes ; Correlation ; Decision Making ; Feeding Behavior - physiology ; Female ; fMRI ; Food ; Food choice ; Fundamental and applied biological sciences. Psychology ; Humans ; Hunger ; Hunger - physiology ; Incentives ; Magnetic Resonance Imaging ; Male ; Motivation ; Neuropsychological Tests ; Objectives ; Psychology. Psychoanalysis. Psychiatry ; Psychology. Psychophysiology ; Satiation - physiology</subject><ispartof>Brain and cognition, 2010-03, Vol.72 (2), p.282-288</ispartof><rights>2009</rights><rights>2015 INIST-CNRS</rights><rights>Published by Elsevier Inc.</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c409t-54c55e1a68b25c83bcecd781ddf723979fb40dfa9898c84207da0b997d64d7483</citedby><cites>FETCH-LOGICAL-c409t-54c55e1a68b25c83bcecd781ddf723979fb40dfa9898c84207da0b997d64d7483</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://dx.doi.org/10.1016/j.bandc.2009.09.012$$EHTML$$P50$$Gelsevier$$H</linktohtml><link.rule.ids>315,781,785,3551,27929,27930,46000</link.rule.ids><backlink>$$Uhttp://eric.ed.gov/ERICWebPortal/detail?accno=EJ871754$$DView record in ERIC$$Hfree_for_read</backlink><backlink>$$Uhttp://pascal-francis.inist.fr/vibad/index.php?action=getRecordDetail&idt=22432762$$DView record in Pascal Francis$$Hfree_for_read</backlink><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/19857920$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Piech, Richard M.</creatorcontrib><creatorcontrib>Lewis, Jade</creatorcontrib><creatorcontrib>Parkinson, Caroline H.</creatorcontrib><creatorcontrib>Owen, Adrian M.</creatorcontrib><creatorcontrib>Roberts, Angela C.</creatorcontrib><creatorcontrib>Downing, Paul E.</creatorcontrib><creatorcontrib>Parkinson, John A.</creatorcontrib><title>Neural correlates of affective influence on choice</title><title>Brain and cognition</title><addtitle>Brain Cogn</addtitle><description>Making the right choice depends crucially on the accurate valuation of the available options in the light of current needs and goals of an individual. Thus, the valuation of identical options can vary considerably with motivational context. The present study investigated the neural structures underlying context dependent evaluation. We instructed participants to choose from food menu items based on different criteria: on their anticipated taste or on ease of preparation. The aim of the manipulation was to assess which neural sites were activated during choice guided by incentive value, and which during choice based on a value-irrelevant criterion. To assess the impact of increased motivation, affect-guided choice and cognition-guided choice was compared during the sated and hungry states. During affective choice, we identified increased activity in structures representing primarily valuation and taste (medial prefrontal cortex, insula). During cognitive choice, structures showing increased activity included those implicated in suppression and conflict monitoring (lateral orbitofrontal cortex, anterior cingulate). Hunger influenced choice-related activity in the ventrolateral prefrontal cortex. Our results show that choice is associated with the use of distinct neural structures for the pursuit of different goals.</description><subject>Adult</subject><subject>Affect</subject><subject>Affect - physiology</subject><subject>Affective Behavior</subject><subject>Anatomical correlates of behavior</subject><subject>Behavioral psychophysiology</subject><subject>Biological and medical sciences</subject><subject>Brain - physiology</subject><subject>Brain Hemisphere Functions</subject><subject>Brain Mapping</subject><subject>Choice Behavior - physiology</subject><subject>Cognition - physiology</subject><subject>Cognitive Processes</subject><subject>Correlation</subject><subject>Decision Making</subject><subject>Feeding Behavior - physiology</subject><subject>Female</subject><subject>fMRI</subject><subject>Food</subject><subject>Food choice</subject><subject>Fundamental and applied biological sciences. Psychology</subject><subject>Humans</subject><subject>Hunger</subject><subject>Hunger - physiology</subject><subject>Incentives</subject><subject>Magnetic Resonance Imaging</subject><subject>Male</subject><subject>Motivation</subject><subject>Neuropsychological Tests</subject><subject>Objectives</subject><subject>Psychology. Psychoanalysis. Psychiatry</subject><subject>Psychology. 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Psychophysiology</topic><topic>Satiation - physiology</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Piech, Richard M.</creatorcontrib><creatorcontrib>Lewis, Jade</creatorcontrib><creatorcontrib>Parkinson, Caroline H.</creatorcontrib><creatorcontrib>Owen, Adrian M.</creatorcontrib><creatorcontrib>Roberts, Angela C.</creatorcontrib><creatorcontrib>Downing, Paul E.</creatorcontrib><creatorcontrib>Parkinson, John A.</creatorcontrib><collection>ERIC</collection><collection>ERIC (Ovid)</collection><collection>ERIC</collection><collection>ERIC</collection><collection>ERIC (Legacy Platform)</collection><collection>ERIC( SilverPlatter )</collection><collection>ERIC</collection><collection>ERIC PlusText (Legacy Platform)</collection><collection>Education Resources Information Center (ERIC)</collection><collection>ERIC</collection><collection>Pascal-Francis</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>MEDLINE - Academic</collection><jtitle>Brain and cognition</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Piech, Richard M.</au><au>Lewis, Jade</au><au>Parkinson, Caroline H.</au><au>Owen, Adrian M.</au><au>Roberts, Angela C.</au><au>Downing, Paul E.</au><au>Parkinson, John A.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><ericid>EJ871754</ericid><atitle>Neural correlates of affective influence on choice</atitle><jtitle>Brain and cognition</jtitle><addtitle>Brain Cogn</addtitle><date>2010-03-01</date><risdate>2010</risdate><volume>72</volume><issue>2</issue><spage>282</spage><epage>288</epage><pages>282-288</pages><issn>0278-2626</issn><eissn>1090-2147</eissn><coden>BRCOEI</coden><abstract>Making the right choice depends crucially on the accurate valuation of the available options in the light of current needs and goals of an individual. Thus, the valuation of identical options can vary considerably with motivational context. The present study investigated the neural structures underlying context dependent evaluation. We instructed participants to choose from food menu items based on different criteria: on their anticipated taste or on ease of preparation. The aim of the manipulation was to assess which neural sites were activated during choice guided by incentive value, and which during choice based on a value-irrelevant criterion. To assess the impact of increased motivation, affect-guided choice and cognition-guided choice was compared during the sated and hungry states. During affective choice, we identified increased activity in structures representing primarily valuation and taste (medial prefrontal cortex, insula). During cognitive choice, structures showing increased activity included those implicated in suppression and conflict monitoring (lateral orbitofrontal cortex, anterior cingulate). 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| subjects | Adult Affect Affect - physiology Affective Behavior Anatomical correlates of behavior Behavioral psychophysiology Biological and medical sciences Brain - physiology Brain Hemisphere Functions Brain Mapping Choice Behavior - physiology Cognition - physiology Cognitive Processes Correlation Decision Making Feeding Behavior - physiology Female fMRI Food Food choice Fundamental and applied biological sciences. Psychology Humans Hunger Hunger - physiology Incentives Magnetic Resonance Imaging Male Motivation Neuropsychological Tests Objectives Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Satiation - physiology |
| title | Neural correlates of affective influence on choice |
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