Mass Media for Smoking Cessation in Adolescents
Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent sm...
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| Veröffentlicht in: | Health education & behavior 2009-08, Vol.36 (4), p.642-659 |
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| container_title | Health education & behavior |
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| creator | Solomon, Laura J. Bunn, Janice Y. Flynn, Brian S. Pirie, Phyllis L. Worden, John K. Ashikaga, Takamaru |
| description | Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers into the cohort (n = 987 experimental; n = 1,043 comparison) and assessed them via annual telephone surveys for 3 years. Although the condition by time interaction was not significant, the proportion of adolescents smoking in the past month was significantly lower in the experimental than comparison condition at 3-year follow-up when adjusted for baseline smoking status. The media campaign did not impact targeted mediating variables. A media campaign based on social cognitive constructs produced a modest overall effect on smoking prevalence among adolescents, but the role of theory-based constructs is unclear. |
| doi_str_mv | 10.1177/1090198106298421 |
| format | Article |
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This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers into the cohort (n = 987 experimental; n = 1,043 comparison) and assessed them via annual telephone surveys for 3 years. Although the condition by time interaction was not significant, the proportion of adolescents smoking in the past month was significantly lower in the experimental than comparison condition at 3-year follow-up when adjusted for baseline smoking status. The media campaign did not impact targeted mediating variables. A media campaign based on social cognitive constructs produced a modest overall effect on smoking prevalence among adolescents, but the role of theory-based constructs is unclear.</description><identifier>ISSN: 1090-1981</identifier><identifier>EISSN: 1552-6127</identifier><identifier>DOI: 10.1177/1090198106298421</identifier><identifier>PMID: 17602098</identifier><identifier>CODEN: HEDBFS</identifier><language>eng</language><publisher>Los Angeles, CA: SAGE Publications</publisher><subject>Adolescent ; Adolescents ; Advertising campaigns ; Behavior Modification ; Campaigns ; Cessation ; Cohort Studies ; Consumer protection ; Cross-Sectional Studies ; Florida ; Follow-Up Studies ; Health Behavior ; Health Promotion ; Health Surveys ; High School Students ; Humans ; Interaction ; Intervention ; Interviews as Topic ; Leisure Activities ; Low Income Groups ; Marketing ; Mass Media ; Mass Media Effects ; Matched-Pair Analysis ; Middle School Students ; Motor Activity ; Prevalence ; Program Effectiveness ; Public health ; Radio ; Smoking ; Smoking - epidemiology ; Smoking cessation ; Smoking Cessation - statistics & numerical data ; Social Cognition ; Social Theories ; South Carolina ; Teenagers ; Telephone Surveys ; Television ; Texas ; Wisconsin ; Youth</subject><ispartof>Health education & behavior, 2009-08, Vol.36 (4), p.642-659</ispartof><rights>Copyright © 2009 Society for Public Health Education</rights><rights>Copyright SAGE PUBLICATIONS, INC. 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This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers into the cohort (n = 987 experimental; n = 1,043 comparison) and assessed them via annual telephone surveys for 3 years. Although the condition by time interaction was not significant, the proportion of adolescents smoking in the past month was significantly lower in the experimental than comparison condition at 3-year follow-up when adjusted for baseline smoking status. The media campaign did not impact targeted mediating variables. A media campaign based on social cognitive constructs produced a modest overall effect on smoking prevalence among adolescents, but the role of theory-based constructs is unclear.</description><subject>Adolescent</subject><subject>Adolescents</subject><subject>Advertising campaigns</subject><subject>Behavior Modification</subject><subject>Campaigns</subject><subject>Cessation</subject><subject>Cohort Studies</subject><subject>Consumer protection</subject><subject>Cross-Sectional Studies</subject><subject>Florida</subject><subject>Follow-Up Studies</subject><subject>Health Behavior</subject><subject>Health Promotion</subject><subject>Health Surveys</subject><subject>High School Students</subject><subject>Humans</subject><subject>Interaction</subject><subject>Intervention</subject><subject>Interviews as Topic</subject><subject>Leisure Activities</subject><subject>Low Income Groups</subject><subject>Marketing</subject><subject>Mass Media</subject><subject>Mass Media Effects</subject><subject>Matched-Pair Analysis</subject><subject>Middle School Students</subject><subject>Motor Activity</subject><subject>Prevalence</subject><subject>Program Effectiveness</subject><subject>Public health</subject><subject>Radio</subject><subject>Smoking</subject><subject>Smoking - epidemiology</subject><subject>Smoking cessation</subject><subject>Smoking Cessation - statistics & numerical data</subject><subject>Social Cognition</subject><subject>Social Theories</subject><subject>South Carolina</subject><subject>Teenagers</subject><subject>Telephone Surveys</subject><subject>Television</subject><subject>Texas</subject><subject>Wisconsin</subject><subject>Youth</subject><issn>1090-1981</issn><issn>1552-6127</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2009</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>7QJ</sourceid><sourceid>7TQ</sourceid><recordid>eNqFkUtLAzEUhYMovvcuVAYXuhp7806WpdQXLS7U9ZCZpGVqO9FkuvDfmzKliqCucuF89-RcDkInGK4xlrKHQQPWCoMgWjGCt9A-5pzkAhO5neYk5yt9Dx3EOAMAoYHvoj0sBRDQah_1xibGbOxsbbKJD9nTwr_WzTQbuBhNW_smq5usb_3cxco1bTxCOxMzj-54_R6il5vh8-AuHz3e3g_6o7xiQrV5paQipebWWUKgLFMgba0j5cQywSjlBlvGnSi5NA6crDRYwhS3kmosWEkP0VXn-xb8-9LFtljUKcF8bhrnl7GQyUMSRnUiL_8kuVIJpfx_UBLNFNAEXvwAZ34ZmnRugbWgUnFYuUEHVcHHGNykeAv1woSPAkOxKqf4WU5aOV_7LsuFs18L6zYScNoBLtTVRh4-KKbTBUnOOzmaqfuW6ff_zjp-FlsfNn4sxedCcPoJf0Ol2Q</recordid><startdate>20090801</startdate><enddate>20090801</enddate><creator>Solomon, Laura J.</creator><creator>Bunn, Janice Y.</creator><creator>Flynn, Brian S.</creator><creator>Pirie, Phyllis L.</creator><creator>Worden, John K.</creator><creator>Ashikaga, Takamaru</creator><general>SAGE Publications</general><general>SAGE PUBLICATIONS, INC</general><scope>7SW</scope><scope>BJH</scope><scope>BNH</scope><scope>BNI</scope><scope>BNJ</scope><scope>BNO</scope><scope>ERI</scope><scope>PET</scope><scope>REK</scope><scope>WWN</scope><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7QJ</scope><scope>K9.</scope><scope>NAPCQ</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope><scope>7X8</scope></search><sort><creationdate>20090801</creationdate><title>Mass Media for Smoking Cessation in Adolescents</title><author>Solomon, Laura J. ; Bunn, Janice Y. ; Flynn, Brian S. ; Pirie, Phyllis L. ; Worden, John K. ; Ashikaga, Takamaru</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c468t-c8782b95ded220bb6129dde2bfd464335a1d45e6b57ae0e7c90d2485d739164b3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2009</creationdate><topic>Adolescent</topic><topic>Adolescents</topic><topic>Advertising campaigns</topic><topic>Behavior Modification</topic><topic>Campaigns</topic><topic>Cessation</topic><topic>Cohort Studies</topic><topic>Consumer protection</topic><topic>Cross-Sectional Studies</topic><topic>Florida</topic><topic>Follow-Up Studies</topic><topic>Health Behavior</topic><topic>Health Promotion</topic><topic>Health Surveys</topic><topic>High School Students</topic><topic>Humans</topic><topic>Interaction</topic><topic>Intervention</topic><topic>Interviews as Topic</topic><topic>Leisure Activities</topic><topic>Low Income Groups</topic><topic>Marketing</topic><topic>Mass Media</topic><topic>Mass Media Effects</topic><topic>Matched-Pair Analysis</topic><topic>Middle School Students</topic><topic>Motor Activity</topic><topic>Prevalence</topic><topic>Program Effectiveness</topic><topic>Public health</topic><topic>Radio</topic><topic>Smoking</topic><topic>Smoking - epidemiology</topic><topic>Smoking cessation</topic><topic>Smoking Cessation - statistics & numerical data</topic><topic>Social Cognition</topic><topic>Social Theories</topic><topic>South Carolina</topic><topic>Teenagers</topic><topic>Telephone Surveys</topic><topic>Television</topic><topic>Texas</topic><topic>Wisconsin</topic><topic>Youth</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Solomon, Laura J.</creatorcontrib><creatorcontrib>Bunn, Janice Y.</creatorcontrib><creatorcontrib>Flynn, Brian S.</creatorcontrib><creatorcontrib>Pirie, Phyllis L.</creatorcontrib><creatorcontrib>Worden, John K.</creatorcontrib><creatorcontrib>Ashikaga, Takamaru</creatorcontrib><collection>ERIC</collection><collection>ERIC (Ovid)</collection><collection>ERIC</collection><collection>ERIC</collection><collection>ERIC (Legacy Platform)</collection><collection>ERIC( SilverPlatter )</collection><collection>ERIC</collection><collection>ERIC PlusText (Legacy Platform)</collection><collection>Education Resources Information Center (ERIC)</collection><collection>ERIC</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>Applied Social Sciences Index & Abstracts (ASSIA)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Nursing & Allied Health Premium</collection><collection>PAIS Index</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><collection>MEDLINE - Academic</collection><jtitle>Health education & behavior</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Solomon, Laura J.</au><au>Bunn, Janice Y.</au><au>Flynn, Brian S.</au><au>Pirie, Phyllis L.</au><au>Worden, John K.</au><au>Ashikaga, Takamaru</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><ericid>EJ849573</ericid><atitle>Mass Media for Smoking Cessation in Adolescents</atitle><jtitle>Health education & behavior</jtitle><addtitle>Health Educ Behav</addtitle><date>2009-08-01</date><risdate>2009</risdate><volume>36</volume><issue>4</issue><spage>642</spage><epage>659</epage><pages>642-659</pages><issn>1090-1981</issn><eissn>1552-6127</eissn><coden>HEDBFS</coden><abstract>Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers into the cohort (n = 987 experimental; n = 1,043 comparison) and assessed them via annual telephone surveys for 3 years. Although the condition by time interaction was not significant, the proportion of adolescents smoking in the past month was significantly lower in the experimental than comparison condition at 3-year follow-up when adjusted for baseline smoking status. The media campaign did not impact targeted mediating variables. A media campaign based on social cognitive constructs produced a modest overall effect on smoking prevalence among adolescents, but the role of theory-based constructs is unclear.</abstract><cop>Los Angeles, CA</cop><pub>SAGE Publications</pub><pmid>17602098</pmid><doi>10.1177/1090198106298421</doi><tpages>18</tpages></addata></record> |
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| ispartof | Health education & behavior, 2009-08, Vol.36 (4), p.642-659 |
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| source | Applied Social Sciences Index & Abstracts (ASSIA); Jstor Complete Legacy; MEDLINE; PAIS Index; SAGE Complete; Alma/SFX Local Collection |
| subjects | Adolescent Adolescents Advertising campaigns Behavior Modification Campaigns Cessation Cohort Studies Consumer protection Cross-Sectional Studies Florida Follow-Up Studies Health Behavior Health Promotion Health Surveys High School Students Humans Interaction Intervention Interviews as Topic Leisure Activities Low Income Groups Marketing Mass Media Mass Media Effects Matched-Pair Analysis Middle School Students Motor Activity Prevalence Program Effectiveness Public health Radio Smoking Smoking - epidemiology Smoking cessation Smoking Cessation - statistics & numerical data Social Cognition Social Theories South Carolina Teenagers Telephone Surveys Television Texas Wisconsin Youth |
| title | Mass Media for Smoking Cessation in Adolescents |
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