Consumers’ ratings of the natural and unnatural qualities of foods
An investigation sought to understand what consumers perceive by the term natural. The aim was to test eight hypotheses on food ingredients and processes used for manufactured food. A representative sample (n=190, aged 18–65 years), rated 50 food exemplars for naturalness (0–100 scale). Data were an...
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Veröffentlicht in: | Appetite 2010-06, Vol.54 (3), p.557-563 |
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