Tooth Color: Effects on Judgments of Attractiveness and Age

Tooth whitening has become a very popular procedure. Advertisements for whitening products imply that whiter teeth are more attractive than yellower teeth. We tested this idea empirically by manipulating the tooth color of pictures of male and female targets. Participants' ratings of attractive...

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Veröffentlicht in:Perceptual and motor skills 2003-02, Vol.96 (1), p.43-48
Hauptverfasser: Grosofsky, Alexis, Adkins, Sarah, Bastholm, Robert, Meyer, Leif, Krueger, Lisa, Meyer, Joshua, Torma, Peter
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container_end_page 48
container_issue 1
container_start_page 43
container_title Perceptual and motor skills
container_volume 96
creator Grosofsky, Alexis
Adkins, Sarah
Bastholm, Robert
Meyer, Leif
Krueger, Lisa
Meyer, Joshua
Torma, Peter
description Tooth whitening has become a very popular procedure. Advertisements for whitening products imply that whiter teeth are more attractive than yellower teeth. We tested this idea empirically by manipulating the tooth color of pictures of male and female targets. Participants' ratings of attractiveness were not influenced by tooth color. Exp. 2 yielded a negative correlation between attractiveness and age ratings: targets judged to be older were rated as less attractive. Unless whiter teeth help in some other way, e.g., improved self-esteem or confidence, it seems that tooth whitening procedures or products are not associated with increased attractiveness to others.
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source MEDLINE; SAGE Journals
subjects Adult
Age
Aging - psychology
Attitude
Beauty
Color
Esthetics, Dental
Female
Humans
Male
Middle Aged
Perceptions
Sex Factors
Social Perception
Teeth
Tooth Bleaching - psychology
Tooth Discoloration - psychology
title Tooth Color: Effects on Judgments of Attractiveness and Age
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