The role of marketing in pharmaceutical research and development

Pharmaceutical marketing, which is primarily targeted at physicians, has been criticised because it may distort physician prescribing and thus potentially raise costs and/or worsen health. An alternative view, presented in this paper, is that successful marketing of pharmaceuticals can improve consu...

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Veröffentlicht in:	PharmacoEconomics 2002, Vol.20 (Supplement 3), p.77-85
1. Verfasser:	CALFEE, John E
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising as Topic - economics Biological and medical sciences Consumer Behavior Drug Industry - economics Drug Utilization - economics Health technology assessment Marketing - economics Marketing - methods Medical sciences Pharmaceutical industries Pharmaceutical Preparations - economics Practice Patterns, Physicians' - economics Public health. Hygiene Public health. Hygiene-occupational medicine Research - economics
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