Subliminal Mere Exposure: Specific, General, and Diffuse Effects

The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure...

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Veröffentlicht in:Psychological science 2000-11, Vol.11 (6), p.462-466
Hauptverfasser: Monahan, Jennifer L., Murphy, Sheila T., Zajonc, R. B.
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container_title Psychological science
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creator Monahan, Jennifer L.
Murphy, Sheila T.
Zajonc, R. B.
description The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure condition). Participants in the repeated-exposure condition subsequently rated their own mood more positively than those in the single-exposure condition. Study 2 examined whether affect generated by subliminal repeated exposures transfers to unrelated stimuli. After a subliminal exposure phase, affective reactions to previously exposed stimuli, to new but similar stimuli, and to stimuli from a different category were obtained. Previously exposed stimuli were rated most positively and novel different stimuli least positively. All stimuli were rated more positively in the repeated-exposure condition than in the single-exposure condition. These findings suggest that affect generated by subliminal repeated exposure is sufficiently diffuse to influence ratings of unrelated stimuli and mood.
doi_str_mv 10.1111/1467-9280.00289
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subjects Adult
Affect
Cognition
Facial expressions
Female
Habituation, Psychophysiologic
Humans
Ideographs
Male
Memory
Mental stimulation
Pattern Recognition, Visual
Personality psychology
Polygons
Psychology
Sensory discrimination
Social psychology
Subliminal perception
Subliminal Stimulation
Transfer (Psychology)
title Subliminal Mere Exposure: Specific, General, and Diffuse Effects
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