Subliminal Mere Exposure: Specific, General, and Diffuse Effects
The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure...
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Veröffentlicht in: | Psychological science 2000-11, Vol.11 (6), p.462-466 |
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description | The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure condition). Participants in the repeated-exposure condition subsequently rated their own mood more positively than those in the single-exposure condition. Study 2 examined whether affect generated by subliminal repeated exposures transfers to unrelated stimuli. After a subliminal exposure phase, affective reactions to previously exposed stimuli, to new but similar stimuli, and to stimuli from a different category were obtained. Previously exposed stimuli were rated most positively and novel different stimuli least positively. All stimuli were rated more positively in the repeated-exposure condition than in the single-exposure condition. These findings suggest that affect generated by subliminal repeated exposure is sufficiently diffuse to influence ratings of unrelated stimuli and mood. |
doi_str_mv | 10.1111/1467-9280.00289 |
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B.</creatorcontrib><title>Subliminal Mere Exposure: Specific, General, and Diffuse Effects</title><title>Psychological science</title><addtitle>Psychol Sci</addtitle><description>The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure condition). Participants in the repeated-exposure condition subsequently rated their own mood more positively than those in the single-exposure condition. Study 2 examined whether affect generated by subliminal repeated exposures transfers to unrelated stimuli. After a subliminal exposure phase, affective reactions to previously exposed stimuli, to new but similar stimuli, and to stimuli from a different category were obtained. Previously exposed stimuli were rated most positively and novel different stimuli least positively. All stimuli were rated more positively in the repeated-exposure condition than in the single-exposure condition. These findings suggest that affect generated by subliminal repeated exposure is sufficiently diffuse to influence ratings of unrelated stimuli and mood.</description><subject>Adult</subject><subject>Affect</subject><subject>Cognition</subject><subject>Facial expressions</subject><subject>Female</subject><subject>Habituation, Psychophysiologic</subject><subject>Humans</subject><subject>Ideographs</subject><subject>Male</subject><subject>Memory</subject><subject>Mental stimulation</subject><subject>Pattern Recognition, Visual</subject><subject>Personality psychology</subject><subject>Polygons</subject><subject>Psychology</subject><subject>Sensory discrimination</subject><subject>Social psychology</subject><subject>Subliminal perception</subject><subject>Subliminal Stimulation</subject><subject>Transfer (Psychology)</subject><issn>0956-7976</issn><issn>1467-9280</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2000</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><recordid>eNp1kMtLw0AQhxdRtD7OnpTgwVPTzm726UnR-oCKh-p52aSzkpI2dTcB_e9NbVERnMvA8M1vmI-QYwoD2tWQcqlSwzQMAJg2W6T3PdkmPTBCpsoouUf2Y5xBVyqTu2SPUgaMG-iRy0mbV-W8XLgqecSAyeh9Wcc24EUyWWJR-rLoJ3e4wOCqfuIW0-Sm9L6NHeg9Fk08JDveVRGPNv2AvNyOnq_v0_HT3cP11TgtOBdNyrWhhhnJUAuVC82ddrSAjGoKagpCokQvEMAwDzTXRZ5jPmW58YZLcDw7IOfr3GWo31qMjZ2XscCqcgus22gVEwI00x149gec1W3o_ouWGiGUlop10HANFaGOMaC3y1DOXfiwFOzKrF15tCuP9stst3G6iW3zOU5_-I3KDuivgehe8dfNf_NO1vgsNnX4juMAMpNUZZ8qNYbo</recordid><startdate>20001101</startdate><enddate>20001101</enddate><creator>Monahan, Jennifer L.</creator><creator>Murphy, Sheila T.</creator><creator>Zajonc, R. 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B.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Subliminal Mere Exposure: Specific, General, and Diffuse Effects</atitle><jtitle>Psychological science</jtitle><addtitle>Psychol Sci</addtitle><date>2000-11-01</date><risdate>2000</risdate><volume>11</volume><issue>6</issue><spage>462</spage><epage>466</epage><pages>462-466</pages><issn>0956-7976</issn><eissn>1467-9280</eissn><coden>PSYSET</coden><abstract>The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure condition). Participants in the repeated-exposure condition subsequently rated their own mood more positively than those in the single-exposure condition. 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subjects | Adult Affect Cognition Facial expressions Female Habituation, Psychophysiologic Humans Ideographs Male Memory Mental stimulation Pattern Recognition, Visual Personality psychology Polygons Psychology Sensory discrimination Social psychology Subliminal perception Subliminal Stimulation Transfer (Psychology) |
title | Subliminal Mere Exposure: Specific, General, and Diffuse Effects |
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