The use of surveillance data and market research to promote physical activity
Using various types of data sources for assessing and monitoring physical activity behaviors on a population level adds to our ability to explain the relationships between individuals and their surrounding social and physical environments. This article presents the findings from part of a panel pres...
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Veröffentlicht in: | American journal of preventive medicine 2002-08, Vol.23 (2), p.56-63 |
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container_title | American journal of preventive medicine |
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creator | Fridinger, Fred Macera, Carol Cordell, H.Ken |
description | Using various types of data sources for assessing and monitoring physical activity behaviors on a population level adds to our ability to explain the relationships between individuals and their surrounding social and physical environments. This article presents the findings from part of a panel presentation on available data sets at the 2001 Cooper Conference on Innovative Approaches to Understanding and Influencing Physical Activity. First, an overview of large national epidemiologic and surveillance data sets is offered, followed by a discussion on the use of market segmentation data to complement more traditional sources of data by adding new dimensions to our understanding of target groups and potential intervention strategies. The relative advantages and disadvantages of using each type of data are also given, as well as recommendations for further use. |
doi_str_mv | 10.1016/S0749-3797(02)00474-9 |
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source | MEDLINE; Elsevier ScienceDirect Journals |
subjects | data collection Data Collection - methods Epidemiologic Methods epidemiology exercise Health Behavior Health Promotion - methods Health Surveys Humans Marketing of Health Services Physical Fitness Population Surveillance Risk Factors United States |
title | The use of surveillance data and market research to promote physical activity |
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