The prediction of attitudes from beliefs and evaluations: The logic of the double negative
One of the most intriguing aspects of Fishbein's (e.g. 1980) theory of reasoned action is the logic of the double negative: if a behaviour is thought to be unlikely to result in a negatively evaluated consequence, then the product of the two negatives (an unlikely consequence that is negatively...
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| Veröffentlicht in: | British journal of social psychology 2002-03, Vol.41 (1), p.77-86 |
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| creator | Trafimow, David Finlay, Krystina A. |
| description | One of the most intriguing aspects of Fishbein's (e.g. 1980) theory of reasoned action is the logic of the double negative: if a behaviour is thought to be unlikely to result in a negatively evaluated consequence, then the product of the two negatives (an unlikely consequence that is negatively valued) is thought to provide an impetus for the formation of a positive attitude towards the behaviour. The present experiment tested two derivations from the logic of the double negative. First, according to this logic, whether beliefs and evaluations are positively or negatively framed should not affect their ability to predict attitudes. Second, the multiplicative assumption of this logic (a negative × negative = a positive) suggests that a multiplicative model should be a superior predictor of attitudes compared to an additive model that does not allow for the logic of the double negative. The obtained findings contradicted both of these predictions. |
| doi_str_mv | 10.1348/014466602165063 |
| format | Article |
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The present experiment tested two derivations from the logic of the double negative. First, according to this logic, whether beliefs and evaluations are positively or negatively framed should not affect their ability to predict attitudes. Second, the multiplicative assumption of this logic (a negative × negative = a positive) suggests that a multiplicative model should be a superior predictor of attitudes compared to an additive model that does not allow for the logic of the double negative. The obtained findings contradicted both of these predictions.</description><identifier>ISSN: 0144-6665</identifier><identifier>EISSN: 2044-8309</identifier><identifier>DOI: 10.1348/014466602165063</identifier><identifier>PMID: 11970775</identifier><identifier>CODEN: BJSPDA</identifier><language>eng</language><publisher>Oxford, UK: Blackwell Publishing Ltd</publisher><subject>Adult ; Attitude ; Attitudes ; Behavior. 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The present experiment tested two derivations from the logic of the double negative. First, according to this logic, whether beliefs and evaluations are positively or negatively framed should not affect their ability to predict attitudes. Second, the multiplicative assumption of this logic (a negative × negative = a positive) suggests that a multiplicative model should be a superior predictor of attitudes compared to an additive model that does not allow for the logic of the double negative. The obtained findings contradicted both of these predictions.</description><subject>Adult</subject><subject>Attitude</subject><subject>Attitudes</subject><subject>Behavior. Attitude</subject><subject>Behaviour</subject><subject>Beliefs</subject><subject>Biological and medical sciences</subject><subject>Culture</subject><subject>Double negative</subject><subject>Evaluation</subject><subject>Female</subject><subject>Fundamental and applied biological sciences. Psychology</subject><subject>Health Knowledge, Attitudes, Practice</subject><subject>Human behaviour</subject><subject>Humans</subject><subject>Logic</subject><subject>Male</subject><subject>Motivation</subject><subject>Psychological Theory</subject><subject>Psychology</subject><subject>Psychology. Psychoanalysis. Psychiatry</subject><subject>Psychology. Psychophysiology</subject><subject>Reasoned action theory</subject><subject>Regression Analysis</subject><subject>Social Behavior</subject><subject>Social interaction</subject><subject>Social psychology</subject><subject>Social relations</subject><subject>Surveys and Questionnaires</subject><issn>0144-6665</issn><issn>2044-8309</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2002</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>7QJ</sourceid><sourceid>BENPR</sourceid><sourceid>BHHNA</sourceid><recordid>eNqF0U1v1DAQBmALgeh24cwNRUj0FjoTf8XcaAVdqkKRKELiYjn2pKRkkyVOCv33ONoVlXrZk7-edyx7GHuB8Aa5KI8BhVBKQYFKguKP2KIAIfKSg3nMFvNpno7lATuM8QYAOQf9lB0gGg1aywX7cfWTss1AofFj03dZX2duHJtxChSzeujXWUVtQ3XMXBcyunXt5GYY32Zzsu2vGz-HxrQI_VS1lHV0ncgtPWNPatdGer4bl-zbh_dXp6v84vLs4-m7i9wLI1WOnjtHBLXEQnKBKAMECSUPIMFXlXJo0ob2hioVwINUwRiSlZeSsAh8yY62dTdD_3uiONp1Ez21reuon6LV6W-EKsReKHUpStRmL-QGgHOFCb56AG_6aejSa22BBrVAXiR0vEV-6GMcqLaboVm74c4i2LmL9kEXU-LlruxUrSnc-13bEni9Ay5619aD63wT7x1XoAqYrxZb96dp6W7fvfbk_OslpsmS5dtYE0f6-z_mhl9Waa6l_f75zJpPX1ZidYL2nP8D0lvAIA</recordid><startdate>200203</startdate><enddate>200203</enddate><creator>Trafimow, David</creator><creator>Finlay, Krystina A.</creator><general>Blackwell Publishing Ltd</general><general>British Psychological Society</general><scope>BSCLL</scope><scope>IQODW</scope><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>0-V</scope><scope>3V.</scope><scope>7QJ</scope><scope>7RV</scope><scope>7U4</scope><scope>7X7</scope><scope>7XB</scope><scope>88E</scope><scope>88G</scope><scope>88I</scope><scope>8AF</scope><scope>8AO</scope><scope>8BJ</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AN0</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BHHNA</scope><scope>CCPQU</scope><scope>DWI</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>HCIFZ</scope><scope>HEHIP</scope><scope>JBE</scope><scope>K9.</scope><scope>M0S</scope><scope>M1P</scope><scope>M2M</scope><scope>M2P</scope><scope>M2S</scope><scope>NAPCQ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PSYQQ</scope><scope>Q9U</scope><scope>S0X</scope><scope>WZK</scope><scope>7X8</scope></search><sort><creationdate>200203</creationdate><title>The prediction of attitudes from beliefs and evaluations: The logic of the double negative</title><author>Trafimow, David ; Finlay, Krystina A.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c4956-1c3aaee0f512534115d0d5083d050cbb6a190d57c9eb6d0c056d99e5bc55e12d3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2002</creationdate><topic>Adult</topic><topic>Attitude</topic><topic>Attitudes</topic><topic>Behavior. 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| subjects | Adult Attitude Attitudes Behavior. Attitude Behaviour Beliefs Biological and medical sciences Culture Double negative Evaluation Female Fundamental and applied biological sciences. Psychology Health Knowledge, Attitudes, Practice Human behaviour Humans Logic Male Motivation Psychological Theory Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Reasoned action theory Regression Analysis Social Behavior Social interaction Social psychology Social relations Surveys and Questionnaires |
| title | The prediction of attitudes from beliefs and evaluations: The logic of the double negative |
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