Engaging and nurturing referring physician relationships

Today, the availability of unit-dose PET tracers; technical equipment advances in PET/CT; cost-effective entry options, including turnkey management solutions; mobile PET/CT access providing weekly service into rural communities throughout the United States; and broadened coverage by CMS have combined to make PET/CT more feasible and more readily adopted and utilized. The best of these programs have liaisons or representatives who are solution oriented, focused on the referring physicians' practice and patient needs, and able to focus on specific needs; a single point of contact who is viewed as a trusted resource by the referring physician; a team of clinical specialists, radiologists, and administrators to provide depth of knowledge and coverage; and a perspective on issue resolution as an organizational process involving all participants.