Hospital marketing orientation and managed care processes: are they coordinated?

The hospital marketing function has been widely adopted as a way to learn about markets, attract sufficient resources, develop appropriate services, and communicate the availability of such goods to those who may be able to purchase such services. The structure, tasks, and effectiveness of the marke...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of healthcare management 2001-09, Vol.46 (5), p.327-337
Hauptverfasser:	White, K R, Thompson, J M, Patel, U B
Format:	Artikel
Sprache:	eng
Schlagworte:	20th century Alliances Brand loyalty Competition Competitive advantage Contract Services Customers Economic Competition Efficiency Efficiency, Organizational Executives Health administration Health maintenance organizations Health Services Research HMOs Hospital Administration - statistics & numerical data Hospitals Humans Integrated marketing Managed care Managed care plans (Medical care) Managed Care Programs - organization & administration Marketing Marketing of Health Services - organization & administration Marketing of Health Services - statistics & numerical data Operations Research Ownership Prospective payment systems Researchers Sampling Studies Statistical analysis Surveys and Questionnaires Target marketing Target markets United States Virginia
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!