Color Memory and Evaluations for Alphabetic and Logographic Brand Names

Reading logographs relies to a greater degree on visual information processes than does reading alphabetic words. Two experiments examined related memory and judgment effects with native speakers of Chinese and English. In Experiment 1, memory for print colors was greater for logographs than for alp...

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Veröffentlicht in:	Journal of experimental psychology. Applied 2001-06, Vol.7 (2), p.104-111
1. Verfasser:	Tavassoli, Nader T
Format:	Artikel
Sprache:	eng
Schlagworte:	Color Perception - physiology Cross-Cultural Comparison Language Memory - physiology Visual Perception Vocabulary
Online-Zugang:	Volltext
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