Relationship Orientation as a Moderator of the Effects of Social Power

This research examined the hypothesis that the concept of power is mentally associated with different goals for individuals with a communal versus an exchange relationship orientation ( M. S. Clark & J. Mills, 1979 ). It was predicted that communals associate power with social-responsibility goa...

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Veröffentlicht in:Journal of personality and social psychology 2001-02, Vol.80 (2), p.173-187
Hauptverfasser: Chen, Serena, Lee-Chai, Annette Y, Bargh, John A
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creator Chen, Serena
Lee-Chai, Annette Y
Bargh, John A
description This research examined the hypothesis that the concept of power is mentally associated with different goals for individuals with a communal versus an exchange relationship orientation ( M. S. Clark & J. Mills, 1979 ). It was predicted that communals associate power with social-responsibility goals, whereas exchangers link power with self-interest goals. Thus, when power is activated, distinct goals should be ignited for communals and exchangers. Power was primed unobtrusively using semantic cues in Study 1 and using naturally occurring, environmental cues in Studies 2 and 3. Across studies, power-primed communals responded in socially responsible ways, whereas power-primed exchangers acted more in line with their self-interests. These power-goal effects occurred nonconsciously. Overall, the data support taking a Person × Situation approach-one that allows for moderators such as relationship orientation-to understand power's positive and negative effects.
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S. Clark &amp; J. Mills, 1979 ). It was predicted that communals associate power with social-responsibility goals, whereas exchangers link power with self-interest goals. Thus, when power is activated, distinct goals should be ignited for communals and exchangers. Power was primed unobtrusively using semantic cues in Study 1 and using naturally occurring, environmental cues in Studies 2 and 3. Across studies, power-primed communals responded in socially responsible ways, whereas power-primed exchangers acted more in line with their self-interests. These power-goal effects occurred nonconsciously. 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source APA PsycARTICLES; Applied Social Sciences Index & Abstracts (ASSIA); MEDLINE; Sociological Abstracts
subjects Altruism
Analysis of Variance
Biological and medical sciences
Case studies
Cognition
Contextual Associations
Cues
Effects
Ego
Female
Fundamental and applied biological sciences. Psychology
Goals
Human
Humans
Interpersonal Control
Interpersonal Relations
Linear Models
Machiavellianism
Male
Personal power
Personal relationships
Personality
Personality Traits
Pilot Projects
Power
Power (Psychology)
Psychological Theory
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Responsibility
Self-interest
Semantic Priming
Semantics
Social attribution, perception and cognition
Social Cognition
Social control
Social Desirability
Social Dominance
Social psychology
Social Responsibility
Time Factors
United States
Value orientation
title Relationship Orientation as a Moderator of the Effects of Social Power
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