An examination of trends in amount and type of cigarette advertising and sales promotions in California stores, 2002–2005

Background:Cigarette companies spend more of their marketing dollars in stores than in any other venue. In 2005, they spent 88% of a total of $13.1 billion to advertise and promote product sales in stores.Aim:The purposes of this study were to identify how the amount and types of cigarette advertisi...

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Veröffentlicht in:	Tobacco control 2008-04, Vol.17 (2), p.93-98
Hauptverfasser:	Feighery, E C, Schleicher, N C, Cruz, T Boley, Unger, J B
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising as Topic - methods Advertising as Topic - statistics & numerical data Advertising as Topic - trends Advertising campaigns Advertising signs African Americans California Censuses Cigarette smoking Cigarettes Commerce Demographics Ethnicity Expenditures Federal court decisions Gasoline Humans Liquor Longitudinal studies Marketing Neighborhoods Pacific Islander people Point of sale Point of sale advertising Population density Prices Principal components analysis Race Retail stores Sales promotions Smoking Smoking - trends Socioeconomic factors Studies Tobacco Tobacco industry Tobacco Industry - statistics & numerical data Tobacco Industry - trends Transit advertising Trends Variables
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