Broadcasting Behavior Change: A Comparison of the Effectiveness of Paid and Unpaid Media to Increase Folic Acid Awareness, Knowledge, and Consumption Among Hispanic Women of Childbearing Age
Awareness about folic acid's effectiveness in reducing the risk of certain birth defects has increased among women in the United States; however, few Hispanic women are consuming enough folic acid daily. A 1998 survey conducted by the Gallup Organization for the National March of Dimes Birth De...
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| Veröffentlicht in: | Health promotion practice 2007-04, Vol.8 (2), p.145-153 |
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| creator | Flores, Alina L. Prue, Christine E. Daniel, Katherine Lyon |
| description | Awareness about folic acid's effectiveness in reducing the risk of certain birth defects has increased among women in the United States; however, few Hispanic women are consuming enough folic acid daily. A 1998 survey conducted by the Gallup Organization for the National March of Dimes Birth Defects Foundation found that English-speaking Hispanic women had lower folic acid awareness (53% vs. 72%) and lower daily consumption (29% vs. 33%) than non-Hispanic White women. In 1999, the Centers for Disease Control and Prevention (CDC) conducted baseline surveys with Spanish-speaking Hispanic women in selected U.S. markets to measure folic acid awareness, knowledge, and consumption. A Spanish-language public service announcement (PSA) volunteer campaign and a paid Spanish-language media and community education campaign were conducted in 2000 and 2002, respectively. Comparisons of postcampaign surveys indicate that the paid media campaign was significantly more effective than the PSA campaign in increasing folic acid awareness, knowledge, and consumption among Spanish-speaking Hispanic women. |
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A 1998 survey conducted by the Gallup Organization for the National March of Dimes Birth Defects Foundation found that English-speaking Hispanic women had lower folic acid awareness (53% vs. 72%) and lower daily consumption (29% vs. 33%) than non-Hispanic White women. In 1999, the Centers for Disease Control and Prevention (CDC) conducted baseline surveys with Spanish-speaking Hispanic women in selected U.S. markets to measure folic acid awareness, knowledge, and consumption. A Spanish-language public service announcement (PSA) volunteer campaign and a paid Spanish-language media and community education campaign were conducted in 2000 and 2002, respectively. Comparisons of postcampaign surveys indicate that the paid media campaign was significantly more effective than the PSA campaign in increasing folic acid awareness, knowledge, and consumption among Spanish-speaking Hispanic women.</description><identifier>ISSN: 1524-8399</identifier><identifier>EISSN: 1552-6372</identifier><identifier>DOI: 10.1177/1524839906289167</identifier><identifier>PMID: 17003248</identifier><language>eng</language><publisher>Los Angeles, CA: Sage Publications</publisher><subject>Acids ; Adolescent ; Adult ; Behavior change ; Behavior modification ; Birth defects ; Broadcasting ; Campaigns ; Centers for Disease Control and Prevention (U.S.) ; Childbirth & labor ; Community education ; Congenital anomalies ; Consumption ; Dietary Supplements - utilization ; Female ; Florida ; Folic acid ; Folic Acid - administration & dosage ; Folic Acid - physiology ; Health education ; Health Education - economics ; Health Education - methods ; Health Knowledge, Attitudes, Practice ; Health Promotion - economics ; Health Promotion - methods ; Hispanic American people ; Hispanic Americans - education ; Hispanic people ; Humans ; Interviews as Topic ; Language ; Markets ; Mass Media ; Neural Tube Defects - ethnology ; Neural Tube Defects - prevention & control ; Polls & surveys ; Pregnancy ; Prenatal Care - methods ; Program Evaluation ; Public awareness ; Public service announcements ; Social Marketing ; Spanish language ; Texas ; United States ; Vitamin B ; Women</subject><ispartof>Health promotion practice, 2007-04, Vol.8 (2), p.145-153</ispartof><rights>Copyright © 2007 Society for Public Health Education</rights><rights>Copyright SAGE PUBLICATIONS, INC. 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A 1998 survey conducted by the Gallup Organization for the National March of Dimes Birth Defects Foundation found that English-speaking Hispanic women had lower folic acid awareness (53% vs. 72%) and lower daily consumption (29% vs. 33%) than non-Hispanic White women. In 1999, the Centers for Disease Control and Prevention (CDC) conducted baseline surveys with Spanish-speaking Hispanic women in selected U.S. markets to measure folic acid awareness, knowledge, and consumption. A Spanish-language public service announcement (PSA) volunteer campaign and a paid Spanish-language media and community education campaign were conducted in 2000 and 2002, respectively. Comparisons of postcampaign surveys indicate that the paid media campaign was significantly more effective than the PSA campaign in increasing folic acid awareness, knowledge, and consumption among Spanish-speaking Hispanic women.</description><subject>Acids</subject><subject>Adolescent</subject><subject>Adult</subject><subject>Behavior change</subject><subject>Behavior modification</subject><subject>Birth defects</subject><subject>Broadcasting</subject><subject>Campaigns</subject><subject>Centers for Disease Control and Prevention (U.S.)</subject><subject>Childbirth & labor</subject><subject>Community education</subject><subject>Congenital anomalies</subject><subject>Consumption</subject><subject>Dietary Supplements - utilization</subject><subject>Female</subject><subject>Florida</subject><subject>Folic acid</subject><subject>Folic Acid - administration & dosage</subject><subject>Folic Acid - physiology</subject><subject>Health education</subject><subject>Health Education - economics</subject><subject>Health Education - methods</subject><subject>Health Knowledge, Attitudes, Practice</subject><subject>Health Promotion - economics</subject><subject>Health Promotion - methods</subject><subject>Hispanic American people</subject><subject>Hispanic Americans - education</subject><subject>Hispanic people</subject><subject>Humans</subject><subject>Interviews as Topic</subject><subject>Language</subject><subject>Markets</subject><subject>Mass Media</subject><subject>Neural Tube Defects - ethnology</subject><subject>Neural Tube Defects - prevention & control</subject><subject>Polls & surveys</subject><subject>Pregnancy</subject><subject>Prenatal Care - methods</subject><subject>Program Evaluation</subject><subject>Public awareness</subject><subject>Public service announcements</subject><subject>Social Marketing</subject><subject>Spanish language</subject><subject>Texas</subject><subject>United States</subject><subject>Vitamin B</subject><subject>Women</subject><issn>1524-8399</issn><issn>1552-6372</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2007</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>7QJ</sourceid><recordid>eNqFkk9v1DAQxSMEoqVw5wKyhMSpAf93wi2NWlpRBAcqjpHjTHa9SuzUzrbiy_HZcHZXgCohTh75_d6bsTxZ9pLgd4Qo9Z4IygtWlljSoiRSPcqOiRA0l0zRx0tNeb7oR9mzGDcYY6U4fpodEYUxS9bj7OdZ8LozOs7WrdAZrPWd9QHVa-1W8AFVqPbjpION3iHfo3kN6Lzvwcz2DhzEuFx-1bZD2nXoxk1L-Rk6q9Hs0ZUzAXQEdOEHa1Blkljd67BznqJPzt8P0K3gdOeuvYvbcZptalWNPo1zaeOkXXJ-9yPs-tdrO3QtpIGSXK3gefak10OEF4fzJLu5OP9WX-bXXz5e1dV1bpgs51xxaDVWvDQtb0vDtNCF6FssGXBqyo4zSnredkQYImQhJShJtCTQsVbyVrGT7O0-dwr-dgtxbkYbDQyDduC3sVGYYcFY8V9QKEqlYGUC3zwAN34bXHpEQ0paUFaQQiQK7ykTfIwB-mYKdtThR0Nws6xA83AFkuX1IXjbjtD9MRz-PAH5Hoh6BX91_Xfgqz2_ibMPv_NokqQsOfsF-z_CrA</recordid><startdate>20070401</startdate><enddate>20070401</enddate><creator>Flores, Alina L.</creator><creator>Prue, Christine E.</creator><creator>Daniel, Katherine Lyon</creator><general>Sage Publications</general><general>SAGE PUBLICATIONS, INC</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7QJ</scope><scope>ASE</scope><scope>FPQ</scope><scope>K6X</scope><scope>NAPCQ</scope><scope>7X8</scope></search><sort><creationdate>20070401</creationdate><title>Broadcasting Behavior Change: A Comparison of the Effectiveness of Paid and Unpaid Media to Increase Folic Acid Awareness, Knowledge, and Consumption Among Hispanic Women of Childbearing Age</title><author>Flores, Alina L. ; Prue, Christine E. ; Daniel, Katherine Lyon</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c369t-74eba0749cb4b9c3a5a85fb063e42c9d4321f4bd15c156866e761a61ed3b64b73</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2007</creationdate><topic>Acids</topic><topic>Adolescent</topic><topic>Adult</topic><topic>Behavior change</topic><topic>Behavior modification</topic><topic>Birth defects</topic><topic>Broadcasting</topic><topic>Campaigns</topic><topic>Centers for Disease Control and Prevention (U.S.)</topic><topic>Childbirth & labor</topic><topic>Community education</topic><topic>Congenital anomalies</topic><topic>Consumption</topic><topic>Dietary Supplements - utilization</topic><topic>Female</topic><topic>Florida</topic><topic>Folic acid</topic><topic>Folic Acid - administration & dosage</topic><topic>Folic Acid - physiology</topic><topic>Health education</topic><topic>Health Education - economics</topic><topic>Health Education - methods</topic><topic>Health Knowledge, Attitudes, Practice</topic><topic>Health Promotion - economics</topic><topic>Health Promotion - methods</topic><topic>Hispanic American people</topic><topic>Hispanic Americans - education</topic><topic>Hispanic people</topic><topic>Humans</topic><topic>Interviews as Topic</topic><topic>Language</topic><topic>Markets</topic><topic>Mass Media</topic><topic>Neural Tube Defects - ethnology</topic><topic>Neural Tube Defects - prevention & control</topic><topic>Polls & surveys</topic><topic>Pregnancy</topic><topic>Prenatal Care - methods</topic><topic>Program Evaluation</topic><topic>Public awareness</topic><topic>Public service announcements</topic><topic>Social Marketing</topic><topic>Spanish language</topic><topic>Texas</topic><topic>United States</topic><topic>Vitamin B</topic><topic>Women</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Flores, Alina L.</creatorcontrib><creatorcontrib>Prue, Christine E.</creatorcontrib><creatorcontrib>Daniel, Katherine Lyon</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>Applied Social Sciences Index & Abstracts (ASSIA)</collection><collection>British Nursing Index</collection><collection>British Nursing Index (BNI) (1985 to Present)</collection><collection>British Nursing Index</collection><collection>Nursing & Allied Health Premium</collection><collection>MEDLINE - Academic</collection><jtitle>Health promotion practice</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Flores, Alina L.</au><au>Prue, Christine E.</au><au>Daniel, Katherine Lyon</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Broadcasting Behavior Change: A Comparison of the Effectiveness of Paid and Unpaid Media to Increase Folic Acid Awareness, Knowledge, and Consumption Among Hispanic Women of Childbearing Age</atitle><jtitle>Health promotion practice</jtitle><addtitle>Health Promot Pract</addtitle><date>2007-04-01</date><risdate>2007</risdate><volume>8</volume><issue>2</issue><spage>145</spage><epage>153</epage><pages>145-153</pages><issn>1524-8399</issn><eissn>1552-6372</eissn><abstract>Awareness about folic acid's effectiveness in reducing the risk of certain birth defects has increased among women in the United States; however, few Hispanic women are consuming enough folic acid daily. A 1998 survey conducted by the Gallup Organization for the National March of Dimes Birth Defects Foundation found that English-speaking Hispanic women had lower folic acid awareness (53% vs. 72%) and lower daily consumption (29% vs. 33%) than non-Hispanic White women. In 1999, the Centers for Disease Control and Prevention (CDC) conducted baseline surveys with Spanish-speaking Hispanic women in selected U.S. markets to measure folic acid awareness, knowledge, and consumption. A Spanish-language public service announcement (PSA) volunteer campaign and a paid Spanish-language media and community education campaign were conducted in 2000 and 2002, respectively. Comparisons of postcampaign surveys indicate that the paid media campaign was significantly more effective than the PSA campaign in increasing folic acid awareness, knowledge, and consumption among Spanish-speaking Hispanic women.</abstract><cop>Los Angeles, CA</cop><pub>Sage Publications</pub><pmid>17003248</pmid><doi>10.1177/1524839906289167</doi><tpages>9</tpages></addata></record> |
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| subjects | Acids Adolescent Adult Behavior change Behavior modification Birth defects Broadcasting Campaigns Centers for Disease Control and Prevention (U.S.) Childbirth & labor Community education Congenital anomalies Consumption Dietary Supplements - utilization Female Florida Folic acid Folic Acid - administration & dosage Folic Acid - physiology Health education Health Education - economics Health Education - methods Health Knowledge, Attitudes, Practice Health Promotion - economics Health Promotion - methods Hispanic American people Hispanic Americans - education Hispanic people Humans Interviews as Topic Language Markets Mass Media Neural Tube Defects - ethnology Neural Tube Defects - prevention & control Polls & surveys Pregnancy Prenatal Care - methods Program Evaluation Public awareness Public service announcements Social Marketing Spanish language Texas United States Vitamin B Women |
| title | Broadcasting Behavior Change: A Comparison of the Effectiveness of Paid and Unpaid Media to Increase Folic Acid Awareness, Knowledge, and Consumption Among Hispanic Women of Childbearing Age |
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