Effective Communication During an Influenza Pandemic: The Value of Using a Crisis and Emergency Risk Communication Framework
During a crisis, an open and empathetic style of communication that engenders the public's trust is the most effective when officials are attempting to galvanize the population to take a positive action or refrain from a harmful act. Although trust is imperative in a crisis, public suspicions o...
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| Veröffentlicht in: | Health promotion practice 2008-10, Vol.9 (4), p.13S-17S |
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| container_end_page | 17S |
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| container_title | Health promotion practice |
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| creator | Reynolds, Barbara Quinn, Sandra Crouse |
| description | During a crisis, an open and empathetic style of communication that engenders the public's trust is the most effective when officials are attempting to galvanize the population to take a positive action or refrain from a harmful act. Although trust is imperative in a crisis, public suspicions of scientific experts and government are increasing for a variety of reasons, including access to more sources of conflicting information, a reduction in the use of scientific reasoning in decision making, and political infighting. Trust and credibility—which are demonstrated through empathy and caring, competence and expertise, honesty and openness, and dedication and commitment—are essential elements of persuasive communication. |
| doi_str_mv | 10.1177/1524839908325267 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1524-8399 |
| ispartof | Health promotion practice, 2008-10, Vol.9 (4), p.13S-17S |
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| language | eng |
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| source | Applied Social Sciences Index & Abstracts (ASSIA); Jstor Complete Legacy; MEDLINE; SAGE Complete |
| subjects | Caring Commentary Communicable Disease Control - methods Competence Consumer Health Information Disease Outbreaks - prevention & control Expertise Health Promotion Humans Influenza Influenza, Human - epidemiology Influenza, Human - prevention & control Information Dissemination Mass Media Openness Risk communication Trust United States - epidemiology |
| title | Effective Communication During an Influenza Pandemic: The Value of Using a Crisis and Emergency Risk Communication Framework |
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