Let Your Preference Be Your Guide? Preferences and Choices Are More Tightly Linked for North Americans Than for Indians

Using experimental paradigms from economics and social psychology, the authors examined the cross-cultural applicability of 3 widely held assumptions about preference and choice: People (a) recruit or construct preferences to make choices; (b) choose according to their preferences; and (c) are motiv...

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Veröffentlicht in:	Journal of personality and social psychology 2008-10, Vol.95 (4), p.861-876
Hauptverfasser:	Savani, Krishna, Markus, Hazel Rose, Conner, Alana L
Format:	Artikel
Sprache:	eng
Schlagworte:	Adult Advertising. Marketing. Consume behavior Agency Agency and Structure Americans Applied psychology Attitude Attitudes Behavior. Attitude Biological and medical sciences Choice Behavior Choices Cognition. Intelligence Cross Cultural Differences Cross-Cultural Comparison Culture Decision Making Decision making. Choice Female Fundamental and applied biological sciences. Psychology Human Human behaviour Humans India India - ethnology Indians Male Native North Americans North America - ethnology Preferences Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social psychology Sociocultural Factors Studies United States
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