Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status
To investigate the effect of television food advertising on children's food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion. The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two...
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| Veröffentlicht in: | Public health nutrition 2008-09, Vol.11 (9), p.897-904 |
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| creator | Halford, Jason CG Boyland, Emma J Hughes, Georgina M Stacey, Leanne McKean, Sarah Dovey, Terence M |
| description | To investigate the effect of television food advertising on children's food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion.
The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm.
The study was conducted in Liverpool, UK.
Fifty-nine children (32 male, 27 female) aged 9-11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB).
Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0.001). The increase in intake was largest in the obese children (P = 0.04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0.001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children's modified age- and gender-specific body mass index score.
These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks. |
| doi_str_mv | 10.1017/S1368980007001231 |
| format | Article |
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The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm.
The study was conducted in Liverpool, UK.
Fifty-nine children (32 male, 27 female) aged 9-11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB).
Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0.001). The increase in intake was largest in the obese children (P = 0.04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0.001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children's modified age- and gender-specific body mass index score.
These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks.</description><identifier>ISSN: 1368-9800</identifier><identifier>ISSN: 1475-2727</identifier><identifier>EISSN: 1475-2727</identifier><identifier>DOI: 10.1017/S1368980007001231</identifier><identifier>PMID: 18005487</identifier><language>eng</language><publisher>Cambridge, UK: Cambridge University Press</publisher><subject>advertising ; Advertising as Topic ; Body Mass Index ; Body size ; Body weight ; Cartoons as Topic ; Child ; Child Nutritional Physiological Phenomena ; Children ; Children & youth ; Choice Behavior ; Cross-Over Studies ; Eating - psychology ; Energy intake ; Energy Intake - physiology ; Families & family life ; Female ; Food ; Food advertisements ; Food choice ; food choices ; Food intake ; food marketing ; Food Preferences - psychology ; Fruits ; Gender ; Humans ; Intake ; Male ; Marketing - methods ; Mass Media ; Nutrition ; Obesity ; Obesity - etiology ; Obesity - psychology ; Overweight ; Overweight - etiology ; Overweight - psychology ; Psychology, Child ; Public health ; Snack foods ; snacks ; Television ; Television advertising ; Thinness - psychology</subject><ispartof>Public health nutrition, 2008-09, Vol.11 (9), p.897-904</ispartof><rights>Copyright © The Authors 2007</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c648t-4fee68fa271ca0745d3a09f60b319afde2b4976ac174884ac64567c27e674eee3</citedby><cites>FETCH-LOGICAL-c648t-4fee68fa271ca0745d3a09f60b319afde2b4976ac174884ac64567c27e674eee3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27924,27925</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/18005487$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Halford, Jason CG</creatorcontrib><creatorcontrib>Boyland, Emma J</creatorcontrib><creatorcontrib>Hughes, Georgina M</creatorcontrib><creatorcontrib>Stacey, Leanne</creatorcontrib><creatorcontrib>McKean, Sarah</creatorcontrib><creatorcontrib>Dovey, Terence M</creatorcontrib><title>Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status</title><title>Public health nutrition</title><addtitle>Public Health Nutr</addtitle><description>To investigate the effect of television food advertising on children's food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion.
The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm.
The study was conducted in Liverpool, UK.
Fifty-nine children (32 male, 27 female) aged 9-11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB).
Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0.001). The increase in intake was largest in the obese children (P = 0.04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0.001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children's modified age- and gender-specific body mass index score.
These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks.</description><subject>advertising</subject><subject>Advertising as Topic</subject><subject>Body Mass Index</subject><subject>Body size</subject><subject>Body weight</subject><subject>Cartoons as Topic</subject><subject>Child</subject><subject>Child Nutritional Physiological Phenomena</subject><subject>Children</subject><subject>Children & youth</subject><subject>Choice Behavior</subject><subject>Cross-Over Studies</subject><subject>Eating - psychology</subject><subject>Energy intake</subject><subject>Energy Intake - physiology</subject><subject>Families & family life</subject><subject>Female</subject><subject>Food</subject><subject>Food advertisements</subject><subject>Food choice</subject><subject>food choices</subject><subject>Food intake</subject><subject>food marketing</subject><subject>Food Preferences - psychology</subject><subject>Fruits</subject><subject>Gender</subject><subject>Humans</subject><subject>Intake</subject><subject>Male</subject><subject>Marketing - methods</subject><subject>Mass Media</subject><subject>Nutrition</subject><subject>Obesity</subject><subject>Obesity - etiology</subject><subject>Obesity - psychology</subject><subject>Overweight</subject><subject>Overweight - etiology</subject><subject>Overweight - psychology</subject><subject>Psychology, Child</subject><subject>Public health</subject><subject>Snack foods</subject><subject>snacks</subject><subject>Television</subject><subject>Television advertising</subject><subject>Thinness - psychology</subject><issn>1368-9800</issn><issn>1475-2727</issn><issn>1475-2727</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2008</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNqFkc1u1TAQhSMEoqXwAGwgAoldwH_xON1BBQVRCUGp1J3lJON7XZK42E6hb4-jG6gEqlh5NOebMzOeonhMyUtKKLw6pVyqRhFCgBDKOL1T7FMBdcWAwd0cZ7la9L3iQYwXmasB4H6xR3OuFgr2i-kNXvupr9pgpr5Ea7FLpbdlwgGvXHR-Kq33fWn6KwzJRRxxSrH8ne623nVYuilHbugDTodl2uJqFBenH-g221TGZNIcHxb3rBkiPlrfg-Ls3duvR--rk0_HH45en1SdFCpVwiJKZQ0D2hkCou65IY2VpOW0MbZH1ooGpOkoCKWEyVW1hI4BShCIyA-KFzvfy-C_zxiTHl3scBjMhH6OWjY8f5Go_wtyThSR9QI-_wu88HOY8hKaKS4JMCGaTD27lWLZSipOM0R3UBd8jAGtvgxuNOFaU6KXw-p_DptrnqzGcztif1OxXjID1Q5wMeHPP7oJ37QEDrWWx581O6fw8fwL08s-T3e8NV6bTXBRn50yQnnuzxipVSb4OqYZ2-D6Dd4sc_ugvwCd2cQa</recordid><startdate>20080901</startdate><enddate>20080901</enddate><creator>Halford, Jason CG</creator><creator>Boyland, Emma J</creator><creator>Hughes, Georgina M</creator><creator>Stacey, Leanne</creator><creator>McKean, Sarah</creator><creator>Dovey, Terence M</creator><general>Cambridge University Press</general><scope>FBQ</scope><scope>BSCLL</scope><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7QP</scope><scope>7RQ</scope><scope>7RV</scope><scope>7T2</scope><scope>7X2</scope><scope>7X7</scope><scope>7XB</scope><scope>88E</scope><scope>8C1</scope><scope>8FE</scope><scope>8FH</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ATCPS</scope><scope>BENPR</scope><scope>BHPHI</scope><scope>C1K</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>HCIFZ</scope><scope>K9.</scope><scope>KB0</scope><scope>M0K</scope><scope>M0S</scope><scope>M1P</scope><scope>NAPCQ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope><scope>8FD</scope><scope>FR3</scope><scope>KR7</scope><scope>7X8</scope></search><sort><creationdate>20080901</creationdate><title>Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status</title><author>Halford, Jason CG ; Boyland, Emma J ; Hughes, Georgina M ; Stacey, Leanne ; McKean, Sarah ; Dovey, Terence M</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c648t-4fee68fa271ca0745d3a09f60b319afde2b4976ac174884ac64567c27e674eee3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2008</creationdate><topic>advertising</topic><topic>Advertising as Topic</topic><topic>Body Mass Index</topic><topic>Body size</topic><topic>Body weight</topic><topic>Cartoons as Topic</topic><topic>Child</topic><topic>Child Nutritional Physiological Phenomena</topic><topic>Children</topic><topic>Children & youth</topic><topic>Choice Behavior</topic><topic>Cross-Over Studies</topic><topic>Eating - psychology</topic><topic>Energy intake</topic><topic>Energy Intake - physiology</topic><topic>Families & family life</topic><topic>Female</topic><topic>Food</topic><topic>Food advertisements</topic><topic>Food choice</topic><topic>food choices</topic><topic>Food intake</topic><topic>food marketing</topic><topic>Food Preferences - psychology</topic><topic>Fruits</topic><topic>Gender</topic><topic>Humans</topic><topic>Intake</topic><topic>Male</topic><topic>Marketing - methods</topic><topic>Mass Media</topic><topic>Nutrition</topic><topic>Obesity</topic><topic>Obesity - etiology</topic><topic>Obesity - psychology</topic><topic>Overweight</topic><topic>Overweight - etiology</topic><topic>Overweight - psychology</topic><topic>Psychology, Child</topic><topic>Public health</topic><topic>Snack foods</topic><topic>snacks</topic><topic>Television</topic><topic>Television advertising</topic><topic>Thinness - psychology</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Halford, Jason CG</creatorcontrib><creatorcontrib>Boyland, Emma J</creatorcontrib><creatorcontrib>Hughes, Georgina M</creatorcontrib><creatorcontrib>Stacey, Leanne</creatorcontrib><creatorcontrib>McKean, Sarah</creatorcontrib><creatorcontrib>Dovey, Terence M</creatorcontrib><collection>AGRIS</collection><collection>Istex</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Calcium & Calcified Tissue Abstracts</collection><collection>Career & Technical Education Database</collection><collection>Proquest Nursing & Allied Health Source</collection><collection>Health and Safety Science Abstracts (Full archive)</collection><collection>Agricultural Science Collection</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Public Health Database</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Natural Science Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Agricultural & Environmental Science Collection</collection><collection>ProQuest Central</collection><collection>Natural Science Collection</collection><collection>Environmental Sciences and Pollution Management</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Nursing & Allied Health Database (Alumni Edition)</collection><collection>Agricultural Science Database</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Nursing & Allied Health Premium</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><collection>Technology Research Database</collection><collection>Engineering Research Database</collection><collection>Civil Engineering Abstracts</collection><collection>MEDLINE - Academic</collection><jtitle>Public health nutrition</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Halford, Jason CG</au><au>Boyland, Emma J</au><au>Hughes, Georgina M</au><au>Stacey, Leanne</au><au>McKean, Sarah</au><au>Dovey, Terence M</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status</atitle><jtitle>Public health nutrition</jtitle><addtitle>Public Health Nutr</addtitle><date>2008-09-01</date><risdate>2008</risdate><volume>11</volume><issue>9</issue><spage>897</spage><epage>904</epage><pages>897-904</pages><issn>1368-9800</issn><issn>1475-2727</issn><eissn>1475-2727</eissn><abstract>To investigate the effect of television food advertising on children's food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion.
The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm.
The study was conducted in Liverpool, UK.
Fifty-nine children (32 male, 27 female) aged 9-11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB).
Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0.001). The increase in intake was largest in the obese children (P = 0.04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0.001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children's modified age- and gender-specific body mass index score.
These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks.</abstract><cop>Cambridge, UK</cop><pub>Cambridge University Press</pub><pmid>18005487</pmid><doi>10.1017/S1368980007001231</doi><tpages>8</tpages><oa>free_for_read</oa></addata></record> |
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| ispartof | Public health nutrition, 2008-09, Vol.11 (9), p.897-904 |
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| language | eng |
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| source | MEDLINE; EZB-FREE-00999 freely available EZB journals |
| subjects | advertising Advertising as Topic Body Mass Index Body size Body weight Cartoons as Topic Child Child Nutritional Physiological Phenomena Children Children & youth Choice Behavior Cross-Over Studies Eating - psychology Energy intake Energy Intake - physiology Families & family life Female Food Food advertisements Food choice food choices Food intake food marketing Food Preferences - psychology Fruits Gender Humans Intake Male Marketing - methods Mass Media Nutrition Obesity Obesity - etiology Obesity - psychology Overweight Overweight - etiology Overweight - psychology Psychology, Child Public health Snack foods snacks Television Television advertising Thinness - psychology |
| title | Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status |
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