Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 Results of the VERB Campaign

To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age. A prospective, longitudinal, quasi-experimental design was used. A baseline survey was conducted in April to June 2002, before the launch of VERB advertising. Random-digit-dialin...

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Veröffentlicht in:	Pediatrics (Evanston) 2005-08, Vol.116 (2), p.e277-e284
Hauptverfasser:	Huhman, Marian, Potter, Lance D, Wong, Faye L, Banspach, Stephen W, Duke, Jennifer C, Heitzler, Carrie D
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Advertising as Topic Attitude to Health Centers for Disease Control and Prevention (U.S.) Child Exercise Health Behavior Health Promotion Humans Social Marketing Television United States
Online-Zugang:	Volltext
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