Disaster relief, inc

When disaster strikes, many corporations respond generously. After the 2004 tsunami, for instance, U.S. firms alone contributed more than half a billion dollars in cash and in-kind donations. But a host of reactive efforts don't produce the best results-and may even get in the way. To make the...

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Veröffentlicht in:	Harvard business review 2006-11, Vol.84 (11), p.114-158
Hauptverfasser:	Thomas, Anisya, Fritz, Lynn
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Alliances Commerce Cooperative Behavior Disaster Planning - organization & administration Disaster relief Donations Health administration Humanitarian aid Manycompanies Nonprofit organizations Partnering Social responsibility United States
Online-Zugang:	Volltext
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