A Decade of Direct-to-Consumer Advertising of Prescription Drugs

This study of direct-to-consumer advertising by pharmaceutical companies reports a 330% increase in spending from 1996 to 2005. Such advertising campaigns were often initiated within 1 year after Food and Drug Administration (FDA) approval of the drug. Some experts have proposed changing regulations...

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Veröffentlicht in:	The New England journal of medicine 2007-08, Vol.357 (7), p.673-681
Hauptverfasser:	Donohue, Julie M, Cevasco, Marisa, Rosenthal, Meredith B
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising as Topic - economics Advertising as Topic - legislation & jurisprudence Advertising as Topic - trends Biological and medical sciences Commerce - trends Drug Industry - economics Drug Industry - legislation & jurisprudence Drug Industry - trends Drug Prescriptions General aspects Government Regulation Humans Industrywide conditions Medical sciences Miscellaneous Pharmaceutical industry Pharmaceutical Preparations - economics Public health. Hygiene Public health. Hygiene-occupational medicine Regulation Trends United States United States Food and Drug Administration
Online-Zugang:	Volltext
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