Pricing medicines: theory and practice, challenges and opportunities

The pricing of medicines has become one of the most hotly debated topics of recent times, with the pharmaceutical industry seemingly being attacked from all quarters. From a company perspective, determining the price for each new product is more crucial than ever, given the present dearth of new dru...

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Veröffentlicht in:Nature reviews. Drug discovery 2005-02, Vol.4 (2), p.121-130
Hauptverfasser: Gregson, Nigel, Sparrowhawk, Keiron, Mauskopf, Josephine, Paul, John
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Sprache:eng
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