Testing the Theoretical Design of a Health Risk Message: Reexamining the Major Tenets of the Extended Parallel Process Model

This study examined the fear control/danger control responses that are predicted by the Extended Parallel Process Model (EPPM). In a campaign designed to inform college students about the symptoms and dangers of meningitis, participants were given either a high-threat/no-efficacy or high-efficacy/no...

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Veröffentlicht in:Health education & behavior 2005-02, Vol.32 (1), p.27-41
Hauptverfasser: Gore, Thomas D., Bracken, Cheryl Campanella
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container_title Health education & behavior
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creator Gore, Thomas D.
Bracken, Cheryl Campanella
description This study examined the fear control/danger control responses that are predicted by the Extended Parallel Process Model (EPPM). In a campaign designed to inform college students about the symptoms and dangers of meningitis, participants were given either a high-threat/no-efficacy or high-efficacy/no-threat health risk message, thus testing the extreme assumptions of the EPPM. Although the study supports the main predictions of the EPPM in the context of meningitis, the results provide new evidence that only a marginal amount of threat is necessary in a health risk message to move the target audience toward the desired protective measures. In addition, the results also suggest that the messages containing only threat may only scare the target audience further into fear control. Implications and future research are discussed.
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subjects Adolescent
Adult
At Risk Students
Audiences
Biological and medical sciences
College Students
Defense Mechanisms
Diseases
Fear
Fear - psychology
Female
Health Education
Health Promotion - methods
Humans
Male
Medical sciences
Meningitis
Meningitis, Bacterial - prevention & control
Miscellaneous
Models, Psychological
Pretests Posttests
Public Health
Public health. Hygiene
Public health. Hygiene-occupational medicine
Risk Assessment
Risk Management
Risk-Taking
Self Efficacy
Students - psychology
Studies
Universities
title Testing the Theoretical Design of a Health Risk Message: Reexamining the Major Tenets of the Extended Parallel Process Model
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