The theory of "truth": how counterindustry campaigns affect smoking behavior among teens

This study used structural equation modeling to test a theory-based model of the pathways by which exposure to the "truth" counterindustry media campaign influenced beliefs, attitudes, and smoking behavior in national random-digit-dial telephone surveys of 16,000 12- to 17-year-olds before...

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Veröffentlicht in:Health psychology 2005-01, Vol.24 (1), p.22-31
Hauptverfasser: Hershey, James C, Niederdeppe, Jeff, Evans, W Douglas, Nonnemaker, James, Blahut, Steven, Holden, Debra, Messeri, Peter, Haviland, M Lyndon
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container_end_page 31
container_issue 1
container_start_page 22
container_title Health psychology
container_volume 24
creator Hershey, James C
Niederdeppe, Jeff
Evans, W Douglas
Nonnemaker, James
Blahut, Steven
Holden, Debra
Messeri, Peter
Haviland, M Lyndon
description This study used structural equation modeling to test a theory-based model of the pathways by which exposure to the "truth" counterindustry media campaign influenced beliefs, attitudes, and smoking behavior in national random-digit-dial telephone surveys of 16,000 12- to 17-year-olds before, 8 months after, and 15 months after campaign launch. Consistent with concepts from the theory of reasoned action, youth in markets with higher levels of campaign exposure had more negative beliefs about tobacco industry practices and more negative attitudes toward the tobacco industry. Models also provided support for a social inoculation effect, because negative industry attitudes were associated with lower receptivity to protobacco advertising and with less progression along a continuum of smoking intentions and behavior.
doi_str_mv 10.1037/0278-6133.24.1.22
format Article
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source MEDLINE; EBSCOhost APA PsycARTICLES
subjects Adolescent
Adolescent Attitudes
Adolescent Behavior - psychology
Advertising as Topic - methods
Awareness
Child
Female
Health Behavior
Health Knowledge, Attitudes, Practice
Health Promotion - methods
Health Surveys
Human
Humans
Intention
Interviews as Topic
Male
Marketing - organization & administration
Marketing - standards
Mass Media
Models, Theoretical
Program Evaluation
Smoking - psychology
Smoking Cessation
Smoking Prevention
Tobacco Industry - ethics
Tobacco Smoking
Trust - psychology
Truth
title The theory of "truth": how counterindustry campaigns affect smoking behavior among teens
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