The theory of "truth": how counterindustry campaigns affect smoking behavior among teens
This study used structural equation modeling to test a theory-based model of the pathways by which exposure to the "truth" counterindustry media campaign influenced beliefs, attitudes, and smoking behavior in national random-digit-dial telephone surveys of 16,000 12- to 17-year-olds before...
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Veröffentlicht in: | Health psychology 2005-01, Vol.24 (1), p.22-31 |
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creator | Hershey, James C Niederdeppe, Jeff Evans, W Douglas Nonnemaker, James Blahut, Steven Holden, Debra Messeri, Peter Haviland, M Lyndon |
description | This study used structural equation modeling to test a theory-based model of the pathways by which exposure to the "truth" counterindustry media campaign influenced beliefs, attitudes, and smoking behavior in national random-digit-dial telephone surveys of 16,000 12- to 17-year-olds before, 8 months after, and 15 months after campaign launch. Consistent with concepts from the theory of reasoned action, youth in markets with higher levels of campaign exposure had more negative beliefs about tobacco industry practices and more negative attitudes toward the tobacco industry. Models also provided support for a social inoculation effect, because negative industry attitudes were associated with lower receptivity to protobacco advertising and with less progression along a continuum of smoking intentions and behavior. |
doi_str_mv | 10.1037/0278-6133.24.1.22 |
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Consistent with concepts from the theory of reasoned action, youth in markets with higher levels of campaign exposure had more negative beliefs about tobacco industry practices and more negative attitudes toward the tobacco industry. 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Consistent with concepts from the theory of reasoned action, youth in markets with higher levels of campaign exposure had more negative beliefs about tobacco industry practices and more negative attitudes toward the tobacco industry. Models also provided support for a social inoculation effect, because negative industry attitudes were associated with lower receptivity to protobacco advertising and with less progression along a continuum of smoking intentions and behavior.</description><subject>Adolescent</subject><subject>Adolescent Attitudes</subject><subject>Adolescent Behavior - psychology</subject><subject>Advertising as Topic - methods</subject><subject>Awareness</subject><subject>Child</subject><subject>Female</subject><subject>Health Behavior</subject><subject>Health Knowledge, Attitudes, Practice</subject><subject>Health Promotion - methods</subject><subject>Health Surveys</subject><subject>Human</subject><subject>Humans</subject><subject>Intention</subject><subject>Interviews as Topic</subject><subject>Male</subject><subject>Marketing - organization & administration</subject><subject>Marketing - standards</subject><subject>Mass Media</subject><subject>Models, Theoretical</subject><subject>Program Evaluation</subject><subject>Smoking - psychology</subject><subject>Smoking Cessation</subject><subject>Smoking Prevention</subject><subject>Tobacco Industry - ethics</subject><subject>Tobacco Smoking</subject><subject>Trust - psychology</subject><subject>Truth</subject><issn>0278-6133</issn><issn>1930-7810</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2005</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><recordid>eNpdkE1LxDAQhoMouq7-AC8S9uCt60w-mtabiF8geFnBW8imia1umzVpFf-9XVwUPA3DPO_L8BBygjBH4OocmCqyHDmfMzHHOWM7ZIIlh0wVCLtk8ns_IIcpvQIAK6XcJwcoc45SlhPyvKgd7WsX4hcNns76OPT17ILW4ZPaMHS9i01XDakf79a0a9O8dIka753taWrDW9O90KWrzUcTIjVtGNfeuS4dkT1vVskdb-eUPN1cL67usofH2_ury4fMosIyU55xYEItK2GMzxUWaGQF3lvE0pbopCqFyQVYJsAVBTMglV0anpcgi0rxKTn76V3H8D641Ou2SdatVqZzYUg6V5wrwWEEZ__A1zDEbvxN5yjEqAZwhPAHsjGkFJ3X69i0Jn5pBL1xrjdO9capZkKjZmzMnG6Lh2Xrqr_EVjL_BsateyY</recordid><startdate>200501</startdate><enddate>200501</enddate><creator>Hershey, James C</creator><creator>Niederdeppe, Jeff</creator><creator>Evans, W Douglas</creator><creator>Nonnemaker, James</creator><creator>Blahut, Steven</creator><creator>Holden, Debra</creator><creator>Messeri, Peter</creator><creator>Haviland, M Lyndon</creator><general>American Psychological Association</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7RZ</scope><scope>PSYQQ</scope><scope>7X8</scope></search><sort><creationdate>200501</creationdate><title>The theory of "truth": how counterindustry campaigns affect smoking behavior among teens</title><author>Hershey, James C ; 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subjects | Adolescent Adolescent Attitudes Adolescent Behavior - psychology Advertising as Topic - methods Awareness Child Female Health Behavior Health Knowledge, Attitudes, Practice Health Promotion - methods Health Surveys Human Humans Intention Interviews as Topic Male Marketing - organization & administration Marketing - standards Mass Media Models, Theoretical Program Evaluation Smoking - psychology Smoking Cessation Smoking Prevention Tobacco Industry - ethics Tobacco Smoking Trust - psychology Truth |
title | The theory of "truth": how counterindustry campaigns affect smoking behavior among teens |
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