Message Framing and Pap Test Utilization among Women Attending a Community Health Clinic
In a randomized experiment, women (N = 441) watched either a loss- or gain-framed video emphasizing the prevention or detection functions of the Pap test to test the hypothesis that loss- and gain-framed messages differentially influence health behaviors depending on the risk involved in performing...
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Veröffentlicht in: | Journal of health psychology 2005-01, Vol.10 (1), p.65-77 |
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creator | Rivers, Susan E. Salovey, Peter Pizarro, David A. Pizarro, Judith Schneider, Tamera R. |
description | In a randomized experiment, women (N = 441) watched either a loss- or gain-framed video emphasizing the prevention or detection functions of the Pap test to test the hypothesis that loss- and gain-framed messages differentially influence health behaviors depending on the risk involved in performing the behavior. As predicted, loss-framed messages emphasizing the costs of not detecting cervical cancer early (a risky behavior) and gain-framed messages emphasizing the benefits of preventing cervical cancer (a less risky behavior) were most persuasive in motivating women to obtain a Pap test. |
doi_str_mv | 10.1177/1359105305048556 |
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subjects | Adolescent Adult Cervical cancer Community Health Centers Female Framing Health Behavior Health Knowledge, Attitudes, Practice Health Promotion - methods Humans Low income women Messages Middle Aged Motivation Patient Acceptance of Health Care - psychology Persuasion Persuasive Communication Screening Surveys and Questionnaires United States USA Vaginal Smears - psychology Vaginal Smears - utilization Videotape Recording |
title | Message Framing and Pap Test Utilization among Women Attending a Community Health Clinic |
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