Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms
The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to engage in household recycling (Studies 1 and 2) and reported recycling behaviour (Study 1). Study 1 tested the impact of des...
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Veröffentlicht in: | British journal of social psychology 2009-03, Vol.48 (1), p.135-158 |
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Hauptverfasser: | , , , , |
Format: | Artikel |
Sprache: | eng |
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