Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms

The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to engage in household recycling (Studies 1 and 2) and reported recycling behaviour (Study 1). Study 1 tested the impact of des...

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Veröffentlicht in:British journal of social psychology 2009-03, Vol.48 (1), p.135-158
Hauptverfasser: White, Katherine M., Smith, Joanne R., Terry, Deborah J., Greenslade, Jaimi H., McKimmie, Blake M.
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container_end_page 158
container_issue 1
container_start_page 135
container_title British journal of social psychology
container_volume 48
creator White, Katherine M.
Smith, Joanne R.
Terry, Deborah J.
Greenslade, Jaimi H.
McKimmie, Blake M.
description The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to engage in household recycling (Studies 1 and 2) and reported recycling behaviour (Study 1). Study 1 tested the impact of descriptive and injunctive norms (personal and social) and the moderating role of self‐monitoring on norm ‐ intention relations. Study 2 examined the role of group norms and group identification and the moderating role of collective self on norm ‐ intention relations. Both studies demonstrated support for the TPB and the inclusion of additional normative variables: attitudes; perceived behavioural control; descriptive; and personal injunctive norms (but not social injunctive norm) emerged as significant independent predictors of intentions. There was no evidence that the impact of norms on intentions varied as a function of the dispositional variables of self‐monitoring (Study 1) or the collective self (Study 2). There was support, however, for the social identity approach to attitude ‐ behaviour relations in that group norms predicted recycling intentions, particularly for individuals who identified strongly with the group. The results of these two studies highlight the critical role of social influence processes within the TPB and the attitude ‐ behaviour context.
doi_str_mv 10.1348/014466608X295207
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Psychology</subject><subject>Group Identity</subject><subject>Group Norms</subject><subject>Households</subject><subject>Humans</subject><subject>Individuality</subject><subject>Intention</subject><subject>Internal-External Control</subject><subject>Locus of Control</subject><subject>Male</subject><subject>Middle Aged</subject><subject>Psychological Theory</subject><subject>Psychology. Psychoanalysis. Psychiatry</subject><subject>Psychology. Psychophysiology</subject><subject>Public Opinion</subject><subject>Self Concept</subject><subject>Self-management</subject><subject>Social attribution, perception and cognition</subject><subject>Social Facilitation</subject><subject>Social Identification</subject><subject>Social Identity</subject><subject>Social Influence</subject><subject>Social interactions. Communication. 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subjects Adolescent
Adult
Aged
Aged, 80 and over
Attitudes
Behavioural psychology
Biological and medical sciences
Conservation of Natural Resources
Female
Fundamental and applied biological sciences. Psychology
Group Identity
Group Norms
Households
Humans
Individuality
Intention
Internal-External Control
Locus of Control
Male
Middle Aged
Psychological Theory
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Public Opinion
Self Concept
Self-management
Social attribution, perception and cognition
Social Facilitation
Social Identification
Social Identity
Social Influence
Social interactions. Communication. Group processes
Social norms
Social psychology
Social Responsibility
Social Values
Waste management
Young Adult
title Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms
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