Worlds Apart: nation-branding on the National Geographic Channel

This article argues that ‘nation-branding’ on the National Geographic Channel symbolically reinforces the idea of a ‘natural’ hierarchy of nations within globalization. I examine how, as ‘edutainment’, the American reality television series Worlds Apart (2003), teaches US viewers how to navigate the...

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Veröffentlicht in:	Media, culture & society culture & society, 2007-07, Vol.29 (4), p.569-592
1. Verfasser:	Sinha Roy, Ishita
Format:	Artikel
Sprache:	eng
Schlagworte:	Brands Broadcasting Communications technology Cultural studies Developing countries Dominance Economic underdevelopment Elitism Ethnography Eye fixation Geography Globalization Human Ecology LDCs Mapping Media Media policy Media studies Modernity Nationalism Neocolonialism Politics Primacy Programming (Broadcast) Race Sociology of culture State Formation Stereotypes Television Television networks Television viewing Traditional culture Viewers
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