Multivariate analysis of coffee images: A study in the simultaneous display of multivariate quantitative and qualitative variables for several assessors

Multivariate analysis of coffee images: A study in the simultaneous display of multivariate quantitative and qualitative variables for several assessors

Discusses a small image study in which 7 assessors judged 9 brands of coffee in terms of 6 quantitative variables and 5 categorical variables. Generalised Procrustes Analysis and Generalised Biplots are combined to display simultaneously information on the brands and on both quantitative and categor...

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Veröffentlicht in:Quality & quantity 1994-05, Vol.28 (2), p.165-184
Hauptverfasser: Gower, John C., Dijksterhuis, Garmt B.
Format: Artikel
Sprache:eng
Schlagworte:
Brands
Coffee
Food
Judgment
Marketing
Multivariate Analysis
Products
Qualitative Methods
Quantitative Methods
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container_end_page 184
container_issue 2
container_start_page 165
container_title Quality & quantity
container_volume 28
creator Gower, John C.
Dijksterhuis, Garmt B.
description Discusses a small image study in which 7 assessors judged 9 brands of coffee in terms of 6 quantitative variables and 5 categorical variables. Generalised Procrustes Analysis and Generalised Biplots are combined to display simultaneously information on the brands and on both quantitative and categorical variables. An outline is given of the methodology. (Original abstract-amended)
doi_str_mv 10.1007/BF01102760
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source Applied Social Sciences Index & Abstracts (ASSIA); SpringerLink (Online service); Sociological Abstracts
subjects Brands
Coffee
Food
Judgment
Marketing
Multivariate Analysis
Products
Qualitative Methods
Quantitative Methods
title Multivariate analysis of coffee images: A study in the simultaneous display of multivariate quantitative and qualitative variables for several assessors
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