Majority Responses to Opinion Deviates: A Communicative Analysis

Using Moscovici 's model of social influence, this study views social influence as rooted in conflict and seeks to identify and examine the communicative behavior of the group's majority as they react to the arguments of an opinion deviate who argues against the prevailing majority view. M...

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Veröffentlicht in:Small group research 1992-11, Vol.23 (4), p.475-502
Hauptverfasser: Thameling, Carl L., Andrews, Patricia Hayes
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Andrews, Patricia Hayes
description Using Moscovici 's model of social influence, this study views social influence as rooted in conflict and seeks to identify and examine the communicative behavior of the group's majority as they react to the arguments of an opinion deviate who argues against the prevailing majority view. Majority responses are examined in light of the deviate's gender, as well as changes in her or his substantive and linguistic communicative behavior. The study's results reveal that the opinion deviates exerted little influence, regardless of their gender or communicative behavior. In general, the majority 's deviate-directed verbalizations were characterized by cooperativeness, emotionality, and opinionatedness. Unlike the influence ratings, however, these content characteristics varied significantly, depending on the deviate's gender and his or her use of evidence and qualifying expressions. The deviates' inability to influence the majority may have been influenced by the particular discussion topic used in the investigation.
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source Applied Social Sciences Index & Abstracts (ASSIA); SAGE Complete A-Z List; Alma/SFX Local Collection; Sociological Abstracts
subjects Biological and medical sciences
College Students
Communication
Communication style
Deviance
Deviation
Factors
Fundamental and applied biological sciences. Psychology
Gender aspects
Group Dynamics
Groups
Majority Groups
Midwestern States
Opinions
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Sex Differences
Social Influence
Social interactions. Communication. Group processes
Social psychology
title Majority Responses to Opinion Deviates: A Communicative Analysis
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