Social, political, and economic contexts: Keys in educating true public relations professionals
Contemporary public relations often focuses on strategic counseling as opposed to message production. Counseling requires careful study of clients' social, political and economic contexts. This article provides a systematic framework for contextual analysis. Core concepts for study of the socia...
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| Veröffentlicht in: | Public relations review 1992, Vol.18 (1), p.53-65 |
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| container_title | Public relations review |
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| creator | Culbertson, Hugh M. Jeffers, Dennis W. |
| description | Contemporary public relations often focuses on strategic counseling as opposed to message production. Counseling requires careful study of clients' social, political and economic contexts.
This article provides a systematic framework for contextual analysis. Core concepts for study of the
social context include cultural and subcultural beliefs, the quality and frequency of social contacts within and among publics, and frames of reference. With the
political context, the focus is on activities and strategies of political actors as well as their role and power relationships.
Economic analysis deals with resource availability and opportunity costs. |
| doi_str_mv | 10.1016/0363-8111(92)90021-P |
| format | Article |
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social context include cultural and subcultural beliefs, the quality and frequency of social contacts within and among publics, and frames of reference. With the
political context, the focus is on activities and strategies of political actors as well as their role and power relationships.
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social context include cultural and subcultural beliefs, the quality and frequency of social contacts within and among publics, and frames of reference. With the
political context, the focus is on activities and strategies of political actors as well as their role and power relationships.
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This article provides a systematic framework for contextual analysis. Core concepts for study of the
social context include cultural and subcultural beliefs, the quality and frequency of social contacts within and among publics, and frames of reference. With the
political context, the focus is on activities and strategies of political actors as well as their role and power relationships.
Economic analysis deals with resource availability and opportunity costs.</abstract><cop>Silver Spring</cop><pub>Elsevier Inc</pub><doi>10.1016/0363-8111(92)90021-P</doi><tpages>13</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0363-8111 |
| ispartof | Public relations review, 1992, Vol.18 (1), p.53-65 |
| issn | 0363-8111 1873-4537 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_61308514 |
| source | PAIS Index; Elsevier ScienceDirect Journals; Sociological Abstracts |
| subjects | Chemical elements Class Activities Counseling Curricula Economic Factors Education Higher Education Political Factors Political Influences Public Relations Social Environment Social Factors Social sciences Studies |
| title | Social, political, and economic contexts: Keys in educating true public relations professionals |
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