Why Do People Gamble and Keep Gambling despite Heavy Losses?

If a long series of gambles is subjectively structured into units each consisting of a string of consecutive losses followed by a win, positive valued strings will be short and negative valued strings will be long. Long negative strings will be temporally discounted more than short positive strings,...

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Veröffentlicht in:Psychological science 1990-09, Vol.1 (5), p.294-297
1. Verfasser: Rachlin, Howard
Format: Artikel
Sprache:eng
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