Heaven on Earth: Consumption at Heritage Village, USA

Heritage Village, home of the PTL ministry, is the focus for a study of consumer behavior involving an explicit synthesis of worship and shopping. The present investigation seeks to better understand the way these pursuits, seemingly philosophically opposed, are brought together for joint consumptio...

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Bibliographische Detailangaben
Veröffentlicht in:	The Journal of consumer research 1989-09, Vol.16 (2), p.227-238
Hauptverfasser:	O'Guinn, Thomas C., Belk, Russell W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Christianity Consumer behavior Consumer research Consumers Consumption Cultural values Pilgrimages Religion Religious Fundamentalism Religious rituals Retail stores Rites of passage Shopping Shopping malls South Carolina Stores Villages
Online-Zugang:	Volltext
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