Entropy and the prediction of consumer behavior

Entropy and the prediction of consumer behavior

Consumers can be characterized as experiencing varying levels of entropy or disorder. Models of consumer behavior, such as the multiattribute attitude model, generally do not explain much variation in behavior for individuals experiencing high entropy. An entropy explanation about belief‐behavior pr...

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Veröffentlicht in:Behavioral Science 1988-10, Vol.33 (4), p.282-291
Hauptverfasser: Lesser, Jack A., Lusch, Robert F.
Format: Artikel
Sprache:eng
Schlagworte:
Behaviorism
beliefs and behaviors
consumer behavior
Consumerism
Consumers
Entropy
group
individual organism
Longevity
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Zusammenfassung:Consumers can be characterized as experiencing varying levels of entropy or disorder. Models of consumer behavior, such as the multiattribute attitude model, generally do not explain much variation in behavior for individuals experiencing high entropy. An entropy explanation about belief‐behavior prediction will be offered, and will be shown to be parsimoniously related to individual's life span and social class.
ISSN:0005-7940
1099-1743
1932-300X
DOI:10.1002/bs.3830330405