Audience Activity and Soap Opera Involvement A Uses and Effects Investigation

This investigation examined the role of motives, attitudes, and audience activity in explaining the affective, cognitive, and behavioral involvement of 328 daytime soap opera viewers. Because inter correlations were found among motives, attitudes, activities, and involvement variables, canonical cor...

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Veröffentlicht in:	Human communication research 1987-12, Vol.14 (2), p.246-268
Hauptverfasser:	RUBIN, ALAN M., PERSE, ELIZABETH M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Audiences Biological and medical sciences Drama Fundamental and applied biological sciences. Psychology Miscellaneous Motivation Programming (Broadcast) Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social psychology Television Viewing
Online-Zugang:	Volltext
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